Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

ShepHyken

JULY 20, 2018

This week we feature an article by Daniel Bakst who writes about how important it is to monitor and respond to comments on social media and review sites about your brand. – Shep Hyken. Depending on the size of your organization, there could be a constant feed of incoming messages being sent to your various social media accounts.

Social Media 47

Social Media Brands Consumers Customer Centricity 47

InMoment XI

FEBRUARY 12, 2024

While surveys are an important first step, to get a comprehensive analysis of your VoC, you need data from all channels including: Call transcripts Emails Employee feedback Online chats Reviews Social media Surveys Support tickets For example, imagine a customer named Sarah who frequently shops at an online clothing store.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

SurveySparrow

JULY 31, 2023

Have you ever wondered what your customers truly think about your brand? The answer lies in the realm of voice of customer analytics. By harnessing the power of data and customer feedback, organizations can gain profound insights to create exceptional experiences and drive business growth.

Analytics 52

Analytics Social Media CEM Effort Score 52

Kustomer

AUGUST 19, 2021

Data from customers can be used in a variety of ways to make business decisions better suited to your customer base. Now, let’s look at the three steps that are part of the Voice of Customer process. The first step to understanding what your customers are looking for is to gather data. Gather Feedback.

Social Media 98

Social Media Voice of Customer Analysis Survey 98

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Second to None

SEPTEMBER 25, 2018

However, these enhanced connections do not always have a positive impact on customer relationships. In fact, as social media peels away the layers between your brand and the consumers you serve, there is more of a responsibility to ensure an honest brand experience.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

SurveySparrow

JULY 13, 2023

Steps to Build a Voice of the Customer Strategy In order to, build a potent and effective voice of customer strategy, you need to embark on a methodical journey that includes several essential steps: Set Clear Objectives: The process begins with setting clear, measurable objectives for your strategy.

Strategy 52

Strategy Social Media Competitive Advantage Analysis 52

Second to None

MARCH 20, 2018

Increased accessibility has changed the expectations of the average customer, and as a result brands have a whole new set of responsibilities that did not exist even ten years ago. Depending on the size of your organization, there could potentially be a constant feed of incoming messages being sent to your various social media accounts.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

APRIL 18, 2019

Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes. 2,3] [link].

Marketing 76

Marketing Customer Experience Social Media Fashion 76

SmartKarrot

JULY 28, 2020

To understand this more thoroughly you have to consider what is Voice of Customer (VoC). Not only SaaS but every business is driven by their customers. To understand the deeper nuances of your business, you need to consider your customer’s perspectives too. Voice of Customer aims exactly at that.

Voice of Customer 10

Voice of Customer Omni-Channel Net Promoter Score Social Media 10

SurveySparrow

MARCH 21, 2022

True to its name, a voice of the customer survey is a proactive and consistent approach to capture your customers’ needs, expectations, preferences, and experiences. It extracts feedback from your customer base to reveal what they like, dislike, and need improvement when it comes to your product or service offerings.

Survey 52

Survey Net Promoter Score Voice of Customer Effort Score 52

ProProfs Chat

NOVEMBER 26, 2021

We will also explore some of the best voice of the customer examples , templates, methodologies, and more. What is the Voice of Customer Survey? Hence, via VoC programs, you can understand the needs and aspirations of your customers, fulfill them in time, and make them buy from your brand consistently.

Examples 52

Examples Survey Net Promoter Score Social Media 52

Second to None

APRIL 12, 2018

There are several types of data that restaurants may have to understand their customer base. Streaming Data: Streaming data may be public sources like social media and review platforms such as Twitter, Facebook, Instagram and Yelp pages. Review Sites and Social Media Platforms. Plus they will want to return!

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

SurveySparrow

MARCH 21, 2023

Communication channels are more personalized: B2C customer service involves digital communication channels such as social media, mobile apps, chatbots, etc. That’s mainly because B2B customers expect personalized solutions that meet their specific business needs. What’s their biggest pull according to their customers?

B2B 52

B2B Customer Journeys Customer Experience B2C 52

SurveySensum

DECEMBER 22, 2022

And yet, it has the most loyal customer base. . – Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . Voice of Customer (VOC) – Brief. Customer feedback is crucial for any business’ growth.

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

Second to None

JUNE 21, 2018

The idea behind this type of marketing is if the potential customer is consistently and continually provided with content that is both interesting and useful, the end result will be the consumer will purchase the service or product. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing How To 61

Thematic

MARCH 27, 2023

As part of my job, I work with organisations and help them improve and mature their Voice of Customer (VoC) programmes. This is so they can better understand and continuously improve customer experiences (CX) and ultimately drive business performance. The question of “Why is it important to mature your programme?”

Tips 71

Tips Customer Centricity Feedback Social Media 71

GetFeedback

NOVEMBER 4, 2019

When you know what your highest value customers are saying, you can prioritize their biggest concerns over the free customers’ feedback. . Using the purchasing data from your CRM (such as LTV and customer happiness scores) can help paint a more holistic picture of what your customer base really thinks. .

B2B 150

B2B Company Effort Score Multi-Channel 150

OpinionLab

JUNE 8, 2017

A common reason is that for many organizations, customer listening efforts are limited to certain channels and not truly representative of the customer base. Additionally, few companies take the effort to understand how and when their customers prefer to provide feedback.

Customer Experience 68

Customer Experience Social Media Feedback Survey 68

Second to None

APRIL 23, 2019

Whereas classic marketing techniques were effective in the early years of their existence, today most customers are immune to oversaturated marketing techniques like internet ads and commercials. [3] That being said, the focus has shifted towards retaining existing customers and building a loyal customer base.

B2C 84

B2C Transportation Social Media Entertainment 84

Storyminers

JULY 29, 2016

There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? Principal, Spencer X Smith Consulting.

B2C 124

B2C Customer Retention Strategy Brands 124

SurveySparrow

JUNE 20, 2023

With its user-friendly interface and powerful features, it allows you to gather valuable insights and optimize your website for a better user experience.

Omni-Channel 52

Omni-Channel Multi-Channel Survey Feedback 52

Russel Lolacher

JUNE 15, 2021

With a quick Amazon book search, customer service keyword results are north of 100,000. When coming across social media posts from some of my favourite thought leaders in the customer experience space, I replaced the word “customer” with “employee” and tweaked it to be internally focused, rather than externally.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

Retently

AUGUST 9, 2018

Customers’ desires are usually classified in a hierarchical structure, and each desire or need is assigned a certain level of priority depending on your business’ goals. Voice of Customer also represents your existing and target customers’ opinions regarding your products and services.

Feedback 93

Feedback CEM Net Promoter Score Social Media 93

Wootric

DECEMBER 21, 2018

This further validates our initial hypothesis that CXInsight would give our customers cutting edge insight in Voice of Customer data regardless of how that data was collected. While most of this feedback has been collected through surveys, a significant portion came from support chats, social media and phone surveys.

Analytics 67

Analytics Survey e-support Analysis 67

Confirmit

FEBRUARY 28, 2017

From social media posts, to articles in their target media publications, and webinars, the 2016 winners have been sharing their success with the world – and their customers. If you’re still pondering whether or not to enter the Confirmit ACE awards, it’s time to get off the fence!

Hospitality 40

Hospitality Social Media Voice of Customer Customer Voice 40

SmartKarrot

FEBRUARY 23, 2022

Direct the creation and implementation of customer-specific success plans across the entire customer base. Partner with Commercial Sales, Engineering, and Product Management to drive overall customer satisfaction. Strategize based on customer data your plan for customer relationships and focus.

Customer Success 19

Customer Success Social Media Voice of Customer Customers 19

Lumoa

OCTOBER 31, 2018

Jeremy Watkin, Director of Customer Experience at FCR @jtwatkin | blog “Customer experience doesn’t begin with awe and delight as much as we love reading about this on social media. It’s about bringing all groups within an organization together with a focus on making each experience more effortless for customers.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Beyond Philosophy

AUGUST 15, 2019

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys. The Types of Data for Your Metrics.

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

Oracle

JANUARY 30, 2020

Gary Harris] Our customer base is extremely broad. At Pier 1, we wanted to offer options to our customers and let them choose how they wanted to contact us. We offer 5 different contact channels: phone, email, chat, messaging, and social media. Those are some of the main reasons we did the telephony piece.

Contact Center 40

Contact Center Omni-Channel How To Social Media 40

inmoment

SEPTEMBER 6, 2018

We access it using differing tools from CRMs, data imports, social media platforms, or custom queries of data warehouses to try and explore what our customers are saying and feeling. Many of our clients import data into the InMoment system and pair it up with voice of customer feedback.

Contact Center 40

Contact Center Data Customer Experience Touchpoint 40

SurveySensum

JULY 14, 2020

He is a prolific Writer, Service Management and Support Industry Analyst, and an International Speaker with a specialization in exploring the connection between customer service and technology, with extensive experience in the IT and technology industries. LinkedIn : [link] /. Website : [link]. possibly in the world.”. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Clarabridge is the only platform that can easily connect to all sources of customer feedback and analyze it in aggregate.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Thematic

JUNE 3, 2021

Surveys can be either ‘ad-hoc’ (also known as one-off or dip), transactional (also called journey-based) or relational. These online surveys take a selection of the customer base and survey them at a particular point in time. The researchers then analyze the results and take business action based on the findings.

Survey 62

Survey Tools Customer Experience Measurement 62