article thumbnail

Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

But, developing a CX strategy that works is much more challenging than simply fine-tuning customer service processes. Even so, devoting time and resources to planning your CX strategy is worth the investment because giving your customers sub-par experiences is one of the most effective ways to drive them away.

Strategy 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact. These investments are long-term strategies for returns for both customers and employees alike.

ROI 260
article thumbnail

The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

3 Metrics CX Teams Use to Measure Customer Feedback There are a lot of customer experience metrics teams can track, but we see three most commonly used: Net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). CES helps improve customer service and other routine interactions.

Metrics 270
article thumbnail

Improving Your Customer Service with a Comprehensive Customer Experience Audit Checklist

Lumoa

Follow these steps to start mapping your customers’ journeys: Create Customer Personas This is an idealized representation of your customer and investigates the psychological and behavioral elements at play when they engage with your company. Here are a few touchpoints to consider: Social media.

article thumbnail

The next generation: Leveraging customer success to drive value

Totango

Customer success is driving value to customers. Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango.

article thumbnail

Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly.