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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

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High Touch Customer Service: A Guide to Exceptional Customer Experiences

SurveySparrow

Customer service is no longer a mere exchange of goods and services. Do you remember the last time you received truly exceptional customer service? If you do, the fact that you recall it is proof of high-touch customer service! Let’s make sure your customers do. What makes it high touch?

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3 Ways a Chatbot Can Improve Customer Service

Oracle

In addition, chatbots offer companies new ways to improve the customer engagement process while aiming to drive down the typical cost of customer service. No longer can brands rely on a single channel for customer service; shoppers want to communicate whenever and however they choose.

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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

Recognizing your customers this way can help them feel connected early on. The 99% of your customer base is made up of the 1% of your future. Tech fashion retailer HEX has employees send hand-written thank you notes to customers, and this practice is heralded as one of the keys to their success.

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The Impact of Demographics on Live Chat Customer Service {Guest Post}

Michelli Experience

Businesses deciding to implement a new customer service channel must consider a variety of factors before making a choice. Regardless of industry, great customer service usually revolves around one common theme: reducing the effort customers expend in order to get their questions answered and problems solved.

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Jewelry store marketing guide: 18 tactics to try

BirdEye

As you get started, remember: Effective content marketing is a long-term strategy that requires patience and persistence, but the payoff in brand loyalty and customer engagement can be substantial. By tapping into the partner’s audience, you expand your brand’s reach beyond your existing customer base.

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