article thumbnail

16 Top Customer Experience Takeaways from CRM Evolution

Tricia Morris

Denis Pombriant of Beagle Research presented this eye-opening statistic in his session on the new drivers of customer loyalty. Pombriant believes that loyalty is built on meeting customers in their moments of truth. Wise words from CRM Essentials co-founder Brent Leary. Globally, businesses spend about 6.2

CRM 40
article thumbnail

How To: Use Loyalty Data to Power Customer Retention and Reactivation

Optimove

Today, we will present you with a women’s activewear retail brand who has overcome this challenge by taking advantage of the Optimove platform to optimize their marketing operations. Using Loyalty Data to Power Customer Retention and Reactivation. And then activate them via time-based campaigns with tailor-made offers for each segment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking Forward to CRMC

PK

It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

article thumbnail

Loyalty rules, and the loyalty rules engine

Currency Alliance

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52
article thumbnail

The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Here are a few stellar choices: Asana Basecamp Trello Zoho Projects Reporting Tools By presenting data insights in a visually appealing way, insights can be easily understood. Some measurements to use are purchase frequency, average order size, repeat orders, and the number of loyalty program members.

article thumbnail

How Hong Kong’s top brands lead with relationships

Alida

Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company. To watch past presentations or register for upcoming events, visit the CX and the City Asia Pacific Hub.

Brands 124
article thumbnail

Checklist for Creating an Effective Customer Survey

ProProfs Chat

We present a brand image to our customer of who we are, but in the end, the reality is what the customer views it to be. Companies have realized the importance of this, which is evident from the increase in customer satisfaction and retention programs. It said, “The customer’s perception is your reality”.

Survey 66