Forrester's Customer Insights

AUGUST 15, 2023

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy.

CRM 48

CRM Customer Relationship Management Data Customer relationships 48

Kustomer

MARCH 19, 2024

An AI-powered agent copilot built on top of our CRM. In today’s highly competitive marketplace, engaging customers and creating meaningful interactions is crucial for business success. Our success is largely attributed to the investments we’ve made in incorporating customer data at the core of our innovation.

Self Service 69

Self Service CRM Knowledge Base Metrics 69

InMoment XI

MARCH 26, 2024

Learning how to request a review is a great way to perform customer outreach. It encourages customer engagement and fosters a sense of community around your brand. When your customers feel that their opinions are valued, they are more likely to engage with your company and become loyal advocates.

Examples 260

Examples Brands Strategy How To 260

Forrester's Customer Insights

OCTOBER 4, 2022

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Yet when I surveyed hundreds of business and IT […].

CRM 48

CRM Management How To Survey 48

TechSee

JUNE 16, 2022

His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. In his videos, I keep people updated about the latest trends in customer experience, customer service and customer centricity. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Forrester's Customer Insights

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

CRM 26

CRM How To Strategy Customer Relationship Management 26

Forrester's Customer Insights

JUNE 14, 2023

Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech.

CRM 26

CRM Financial Industry Data 26

SurveySparrow

FEBRUARY 22, 2024

It ensures consistent communication with customers and, more importantly, streamlines repetitive tasks. For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. Which should you take?

Customer Retention 52

Customer Retention Software Gamification e-support 52

LoyaltyPlus

AUGUST 4, 2017

Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. Take your CRM with you and Go Web. Just Engage. Bridging the gap.

Customer relationships 40

Customer relationships Engagement CRM Social Media 40

Forrester's Customer Insights

MAY 1, 2023

They must balance the need to better serve customers against pressures to reduce headcount. Forrester sees more companies turning to industry CRM to help manage these journeys. They must balance the need for speed and agility against cost pressures. Our data backs this […]

CRM 26

CRM Industry Management Data 26

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. User-friendly: The software should be intuitive and straightforward for both your team and customers to use.

Software 63

Software Marketing Multi-Channel e-support 63

CSM Magazine

OCTOBER 25, 2023

Comprehensive training is essential for effective customer engagement. Building customer trust is essential and a secure shopping experience can go a long way to achieving this. Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

SurveySparrow

JUNE 20, 2023

Collect and Integrate Data To build an effective Customer Experience Dashboard, you need to gather data from various sources such as customer surveys, social media platforms, CRM systems, and customer support channels. Hence, the key is to ensure that the data collected is accurate, relevant, and up-to-date.

Customer Journeys 52

Customer Journeys Net Promoter Score Customer Experience Social Media 52

Magellan Solutions

JULY 11, 2023

In today’s competitive business landscape, excellent customer experiences are crucial for small and medium enterprises (SMEs) to succeed. Embracing customer experience outsourcing strategies is a game-changer for maximizing customer engagement. SMEs must prioritize customer satisfaction and loyalty to have an edge.

Customer Experience 75

Customer Experience Customer Journeys Net Promoter Score e-support 75

CSM Magazine

AUGUST 19, 2016

It also means that if the virtual assistant is unable to help the client, the interaction can be picked-up by a live agent who can see the context of the conversation and help the customer. Virtual assistant technology can also connect to customer data in CRM systems, meaning account specific questions can be answered.

Omni-Channel 40

Omni-Channel Customer Engagement Engagement Multi-Channel 40

NobelBiz

FEBRUARY 13, 2024

It’s no longer just about handling calls more efficiently; it’s about creating a more tailored and engaging customer experience. These features range from managing calls to analyzing customer data. Read Case Study Watch video CRM Integration What Is a CRM Call Center Integration?

Call Center 59

Call Center Self Service Software Contact Center 59

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Actionable customer insights. If you increased the variety of beverages available – how would that impact the number of returning customers?

CEM 186

CEM CRM ROI Survey 186

Forrester's Customer Insights

MAY 17, 2022

More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. This blog explores the top four benefits, as heard from the CRM vendors we spoke with. These new solutions offer a vehicle for closer, more intentional relationships with the vendor's partners.

CRM 26

CRM Industry Customer Relationship Management Customer relationships 26

CSM Magazine

AUGUST 10, 2017

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. The group has a 7,500-strong customer insight community called ’The Inside Panel’, which helps generate a better understanding of consumers, creating more appealing advertising and content.

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

Forrester's Customer Insights

SEPTEMBER 15, 2021

When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey.

CRM 26

CRM Customer Relationship Management Customer relationships Technology 26

Totango

NOVEMBER 25, 2020

To prevent these churn-centered scenarios , organizations are increasingly turning to platforms like Totango to engage customers on a personalized level that their rivals can’t match. . What is Customer 360? . Amongst these different data sources, Customer 360 accesses: Support tickets . Surface Customer Insights.

Customer Success 108

Customer Success Net Promoter Score Effort Score CRM 108

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! There are many organisations embracing a people-centric approach to business (be it employee engagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Actionable customer insights. If you increased the variety of beverages available – how would that impact the number of returning customers?

CEM 170

CEM CRM ROI Survey 170

Kustomer

JANUARY 8, 2024

Zendesk ’s Most Popular Features Ticketing System Multi-Channel Support Self-Service Knowledge Base Chat, Messaging and Phone Support Analytics and Dashboards Automation, Workflows and Macros Customization and Integrations CRM 1. Ticketing System Zendesk ’s ticketing system is at the core of email or chat-based customer support.

Self Service 97

Self Service Multi-Channel Omni-Channel Knowledge Base 97

Forrester's Customer Insights

JUNE 5, 2018

SAP announced a new name, market position, and strategy for its customer engagement portfolio. C/4HANA attempts to remind […].

Customer Engagement 27

Customer Engagement Engagement Industry Sales 27

ChurnZero

MAY 18, 2023

Scale your customer education program with the ChurnZero-Northpass partnership We partnered with Northpass , the leading digital customer education platform, to enable CS teams to seamlessly manage and own customer education. Learn how HackerRank eliminated one-to-one customer training with Northpass and ChurnZero.

CRM 52

CRM Meeting Training Data 52

Forrester's Customer Insights

OCTOBER 6, 2023

the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM? As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […]

Comparison 62

Comparison CRM Management Marketing 62

Retently

APRIL 18, 2024

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. It’s a cost-effective way for companies looking to harness customer insights.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Forrester's Customer Insights

MARCH 13, 2018

This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This is because B2C engagement is […]. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware.

CRM 31

CRM B2B Ecommerce B2C 31

Customer Bliss

SEPTEMBER 14, 2016

Whether the experience is positive or negative, any interaction with a customer is important. Many companies depend on customer experience metrics to determine ways of increasing customer engagement and satisfaction. What Tool Should I Use to Measure Customer Experience Metrics?

Metrics 100

Metrics Strategy Customer Experience Contact Center 100

Experience Investigators by 360Connext

JANUARY 28, 2020

Customer experience success only comes with cohesive and consistent efforts from leaders throughout the organization. How can you partner with your marketing team on a customer-centric initiative? Can you share your baselines, journey maps and specific customer insights with the CIO to help with her digital transformation plans?

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Forrester's Customer Insights

JUNE 10, 2019

This move adds a robust data visualization and insights solution to their customer engagement portfolio. Salesforce announced today its’ intent to acquire Tableau Software. Unlike other acquisitions, Tableau will operate under its own brand post acquisition.

Data 55

Data Engagement Software Customer Engagement 55

TechSee

DECEMBER 11, 2018

For instance, customer satisfaction/retention-related initiatives that demonstrate a clear impact on retention rates, or self-service initiatives that drive a reduction in operational costs, or engagement/customer journey initiatives that clearly correlate with increased sales. Technologies: Data Analytics, AI, AR solutions.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

CustomerSuccessBox

MAY 9, 2022

An effective dashboard includes every aspect of your company or product that interacts with customers. Hint: there’s a lot more here than what’s in your CRM!) Voice of Customer. Customer feedback is the first and most obvious place to seek information on what your consumers think of your product or service.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

SurveySparrow

JUNE 27, 2023

With its real-time analytics, intuitive interface, and multi-channel survey distribution, you’re well-equipped to handle any customer insights that come your way. Notable Features of HubSpot All-in-One Platform : HubSpot consolidates all marketing channels into one platform for a comprehensive view of the customer journey.

Customer Journeys 52

Customer Journeys Analytics Tools Analysis 52

West Monroe

JUNE 26, 2018

Over the past few years, water utilities have begun to embrace the importance of a unified customer experience strategy – one that involves technological transformation, employee engagement, and process improvements. A unified customer experience strategy requires more than employee engagement.

Customer Centricity 40

Customer Centricity CRM Employee Engagement Loyalty Programs 40

GetFeedback

DECEMBER 27, 2018

So in order to gather the customer feedback they need, companies have to craft surveys that engage their respondents from start to finish. To increase engagement, surveys need to live where your customers live: on their phones. You’d get the best feedback from loyal customers that are already familiar with your brand.

Survey 225

Survey Net Promoter Score Feedback Abandon Rate 225