Remove CRM Remove Customer Base Remove Loyalty Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52
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CRM Hack: Gamifying CRM Campaigns

Optimove

It is a great tool to create loyalty and promote stickiness. Or it can be turned into a more advanced system, like a full-blown loyalty program, where a series of activities taken by a player will be redeemed for cash or prizes. The post CRM Hack: Gamifying CRM Campaigns appeared first on Optimove.

CRM 52
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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59
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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels.

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How To: Use Loyalty Data to Power Customer Retention and Reactivation

Optimove

This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. Using loyalty data to power customer retention and reactivation. Using Loyalty Data to Power Customer Retention and Reactivation. Using Loyalty Data to Power Customer Retention and Reactivation.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.