The Right Survey to Measure Each Touchpoint of the Customer Journey
GetFeedback
JANUARY 19, 2020
In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like. How could Expedia improve this process? Cleanliness. Amenities.
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