Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

OCTOBER 11, 2021

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. There are some interesting stats and facts that prove how important some of these programs are.

Customer Service 72

Customer Service Hospitality Rewards Programs Self Service 72

Happy or Not

JANUARY 3, 2022

Customers are returning to on-site experiences and spending more on goods such as home equipment due to the decrease in travel. . Consumers also expect more personal shopping and service experiences. How to differentiate.

Omni-Channel 69

Omni-Channel Ecommerce Loyalty Programs Roadmap 69

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. How to Improve Customer Retention. By leveraging your customer experience (CX) program.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

ENGAGE.cx

MARCH 2, 2017

Click to download The New Loyalty 3 part series. As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work. A recent study by Accenture suggests that 90% of brands employ some kind of loyalty program. One I use when I travel.

Loyalty 40

Loyalty Measurement Brands Loyalty Programs 40

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed.

Travel 52

Travel System Loyalty Loyalty Programs 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. How to retain these customers? How to retain these customers? Look at the brand through the consumers’ eyes. Far from it.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. The best practices for how to do business development may also change. A marketing manager is often involved in developing a marketing plan.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySparrow

JANUARY 7, 2021

According to Salesforce, 80% of consumers said, the experience is as important as products. . Before the pandemic devastated us, most businesses weren’t aware of how to keep customers engaged for the long run. 52% of customers are changing their purchasing behavior, and 65% are postponing travel and purchases.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. How can we call that success?

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Talkdesk

JULY 31, 2017

I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What are some of the good use cases you’ve heard around SMS and how it was effectively weaved into customer service? This is a motivated, service-led company, and they are striving to make the experiences easy for their consumers.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What are some of the good use cases you’ve heard around SMS and how it was effectively weaved into customer service? This is a motivated, service-led company, and they are striving to make the experiences easy for their consumers.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Travel-Sick. “I Weary traveller. “I Getting a passenger from A to B. It seems so simple.

Travel 40

Travel Course Customer Experience Airlines 40

SurveySparrow

JANUARY 5, 2021

They’re not aware of the benefits of employee experience, or they don’t know how to measure the returns on employee experience. Gradually, companies are learning how to calculate returns on employee experience and invest more effort in enhancing employee engagement. . However, remote work is not all summer and sweet!

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

ShepHyken

JANUARY 20, 2020

The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff.

Loyalty Programs 117

Loyalty Programs Customer Service Effort Score Self Service 117

SmartKarrot

JULY 6, 2022

It’s crucial to consider your organization’s travel requirements for the workforce. Additionally, travel expenses were virtually eliminated from budgets due to the pandemic. Best for using digital education and in-app guidance during onboarding and adoption to meet specific segments and consumer profiles.

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. How to compete.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Happy or Not

JULY 20, 2023

What are target audience demographics and how to use them? Wondering how to do that? How to choose the right demographics of target audience in 5 steps 5 ways to use target audience demographics in your marketing strategy 5 examples of customer demographics for target markets And more What are target audience demographics?

Social Media 28

Social Media How To Fashion Travel 28

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

West Monroe

AUGUST 23, 2017

As both a professional and a consumer, I am frequently asked about credit card rewards, features, usage best practices, technologies, and more. In other words, a travel card offering 2X points/miles on all purchases is offering roughly the same value as a 2% cash back card (assuming you have no rewards preference – more on that later!).

Banking 40

Banking How To Airlines Travel 40

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Of course, until a few years ago, there was no “mobility sector”.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. We need to ask ourselves – do traditional drivers of customer loyalty still apply to the modern consumer?

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. The business model was known to work, but the market context led to a costly mistake.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

Brands 52

Brands Airlines Travel Transportation 52