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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. This allows them to understand more completely and accurately how customers feel and think, what they need and care about, and how they make purchase decisions.

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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. If you can’t give all these details about your customers, then you’re in serious trouble. Knowing your customers takes more than demographics. How are your customers changing?

Marketing 156
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Demand Shock

C Space

This is not only hard to manage and bad for sales – as the photos of empty shelves in supermarkets and online recipes for DIY hand sanitizer are starting to show. The bigger risk is that the customers you lose may never return, limiting your future growth potential. Jessica DeVlieger. President, C Space Americas.

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Customer service stats and what they mean for your business

Vonage

There are plenty of statistics that can give you an insight into the power of good (or bad) customer service. In the US, the cost of poor customer service is $41 billion per year. Every consumer has a value that goes beyond their next purchase. Social media channels handle just 3% of all customer communications.

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Good Customer Experience is Now Required

Kitewheel

Customer experience is the overall impression that consumers have of your brand. Providing a remarkable customer experience is vital to business success. While pleasing the consumer is not a new concept, expectations for companies have grown and changed over the years. The Importance of Good Customer Experience .

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Pizza Hut managed to increase their sale by a whopping 61%, and Taco Bell increased by 40%. In contrast, McDonald’s sales decreased by 28%. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. Changes that Shape Advertising Strategies During Slowdown.

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How You Can Add Value to Your CX with Laurent Pierre, Jr.

Kustomer

Aligning departments is a great tactic to get the company as a whole on the same page of customer expectations. For Laurent, he has members of the Sales team jump on calls with Support and identify gaps where their software doesn’t work for the consumer. Vikas Bhambri, Head of Sales and Customer Experience here at Kustomer.

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