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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Our research reveals that 63% of consumers say they can identify when marketing AI is at play.

CRM 69
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Whether a customer reaches out via social media, calls the customer service hotline, or asks for help in-store, the quality of service should be unwavering and responsive.

Retail 78
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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

45% of consumers say they’d be less likely to purchase or not purchase at all if the experience a brand provides is different from their perceived ideals. . The majority of consumers won’t respond well to a misaligned buying journey because they want a clear, digital-first approach to receiving services and products. .

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? And according to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. But how can you do that?

Retail 52
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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Online stores give consumers an almost limitless choice of shops to purchase from, along with the convenience of home deliveries and often competitive pricing. Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM.