Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Whether a customer reaches out via social media, calls the customer service hotline, or asks for help in-store, the quality of service should be unwavering and responsive.

Retail 78

Retail Engagement Strategy Customer Experience 78

BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. Collecting and displaying positive client reviews on your website and social networks can attract more clients. And they are increasingly using social media to get that information.

Insurance 98

Insurance Strategy Marketing Social Media 98

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. That’s where they’ll communicate with you via social media and email. Research shows that 65% of consumers would become long-term customers of a brand if they have positive experiences throughout their journey.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 86

Social Media Self Service Customer Service Marketing 86

Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CX Journey

OCTOBER 24, 2018

Interact with Your Customers Most people are on at least one social media platform. Social media creates a culture where people expect interaction, including interactions with brands. Not to mention, most consumers expect a real-time response, as well. Building loyalty takes time and commitment.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

ShepHyken

APRIL 26, 2021

How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Street Fight) Here’s how five brands have navigated the changes and adapted their loyalty programs to meet new consumer demands. How to Provide Great Customer Service on Social Media by Atlanta Small Business Network.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

BirdEye

OCTOBER 19, 2023

Invest in social media marketing 4. Manage your reviews to build social proof 7. Develop a loyalty program 10. This shift in consumer behavior has made digital marketing a crucial tool for restaurants to thrive in a competitive landscape. Optimize content for search engine 3. Measure performance 9.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

Currency Alliance

MAY 21, 2017

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

BirdEye

JULY 5, 2023

Grow brand awareness – Satisfied customers are likely to share their stories and promote your business in their immediate circle via word of mouth or social media channels. Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies.

Examples 98

Examples Strategy Marketing Social Media 98

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Retently

JUNE 28, 2022

Ask customers to spread their love on social media. Give them direct links and ask to share their satisfaction on social media. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Case Study 148

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Benefits of social media marketing for elevating your brand online A.

Strategy 52

Strategy Sales Marketing Social Media 52

Comm100

JANUARY 21, 2020

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. Remember: Mind your response time.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Leverage Social Media Platforms Social media platforms like Facebook, Twitter, Instagram, and YouTube are great tools for engaging with your customers.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

Optimove

DECEMBER 28, 2023

Our research reveals that 63% of consumers say they can identify when marketing AI is at play. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

CRM 69

CRM Marketing Social Media Analysis 69

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail? I find this compelling.

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

SurveySensum

JULY 26, 2023

Building Meaningful Loyalty Programs By leveraging customer feedback you can create meaningful loyalty programs that cater to the expectations and preferences of your customers. These programs will help you foster a long-lasting and meaningful relationship with your customers.

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? And according to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

TechSee

MAY 19, 2021

consumers required assistance during the pandemic. By streamlining the execution of once complex, labor-intensive, and time-consuming procedures such as basic troubleshooting, billing, data entry, workforce management, and order fulfillment, RPA frees call center staff for higher value-add work.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. On the other hand, advocates take brand loyalty to the next level. They enthusiastically share their positive experiences through word-of-mouth, social media, and other channels. Not just that.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. My friend, Chip Bell, has written a great article that aligns with my belief that for the right reasons, it’s okay to fire the customer.

Customer Service 58

Customer Service Self Service Trends Loyalty Programs 58

ShepHyken

MAY 28, 2018

Is Your Social Media Customer Service Helping or Hurting Your Customer Experience? ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service. My Comment: Loyalty programs can be powerful.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

SurveySparrow

JULY 23, 2023

Customer experience (CX) trends are patterns or shifts in consumer behavior and preferences that significantly impact how businesses interact with their customers. Various factors, including technological advancements, changes in consumer expectations, and broader societal changes, can drive these trends.

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

GetFeedback

JUNE 11, 2019

Deloitte’s study integrated data from 800 consumers, a 12-person online panel, and analyzed 91 million social media posts as well as 2,090 completed Voice of the Customer surveys. Brand loyalty is driven by emotional connections. Furthermore, these emotional relationships are not simply driven by shared values.

Study 170

Study Loyalty Connections Loyalty Programs 170

ShepHyken

AUGUST 30, 2019

By producing valuable content and distributing it through channels like your blog, email, social media accounts, and even SMS, you’ll start to build engagement with your customers. As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty. Conclusion.

Loyalty Programs 103

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 103

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Automated SMS platforms, too, are on the rise, boosting the total number of consumers considering text-for-service options superior than other provided offers. Two: Mobile Loyalty Programs Work.

Technology 100

Technology Company Marketing Loyalty Programs 100

CSM Magazine

OCTOBER 18, 2023

In essence, the modern customer support landscape in the casino industry is more expansive than ever, encompassing various communication channels like social media , web chat, WhatsApp, and more. The evolution of loyalty programs signifies a shift in how businesses perceive and value their regular customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

SmartMessage Blog

JULY 20, 2023

What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52