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Customer Journey Mapping: Balancing Customer and Company Needs to Drive Business Outcomes  

SuiteCX

While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.

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How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. There’s a lot of distracting content online, and sustaining a customer’s attention long enough that they make a purchase is difficult. How an Email Marketing Strategy Enhances the Customer Journey.

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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. An organization’s NPS is a quantifiable way to measure customer satisfaction rates.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Has Marketing lost its way or is it just changing? A perspective by Bernard Page

ijgolding

Customer has never been more important in business than now and you can see board level representation of ‘voice of customer’ in many top flight organisations. Bernard Page is an independent marketing consultant, trainer and portfolio marketing director with The Marketing Centre.

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Why Growing Brands Should Implement Mystery Shopping Programs

Second to None

This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. Ultimately, all organizations should strive to capture the insights provided by a well-designed mystery shopping program. 1,2,3 [link].

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Four Reasons Why Your B2B CX Strategy for 2018 Needs More Attention

Second to None

A B2B company can only make a significant transformation in service delivery by improving their customer experience platform. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018.

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