Oracle

FEBRUARY 23, 2018

You can collect customer intelligence about how and when a user views content, interacts with a CRM, how much they engage with campaigns on various platforms—it all depends on your preference. Start to craft data-driven customer personas so you can tailor your marketing and content strategy more tightly towards them.

CRM 87

CRM Chatbots Lifetime Customer Customer Relationship Management 87

Optimove

NOVEMBER 14, 2019

Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.

Omni-Channel 40

Omni-Channel Multi-Channel Sports Ecommerce 40

CSM Magazine

FEBRUARY 6, 2019

Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. Here are four reasons why larger businesses need call tracking to meet customer service targets: 1. See the Customer Lifetime Value. So omnichannel tracking is necessary.

Customer Service 51

Customer Service Omni-Channel eBook Social Media 51

Totango

FEBRUARY 7, 2019

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

Customer Retention 81

Customer Retention Lifetime Customer Customers Engagement 81

Wootric

AUGUST 21, 2018

This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Of course, with all these exciting changes comes the one word that polarizes many in business and marketing circles: disruption.

Technology 58

Technology Customer Experience Chatbots Retail 58

Optimove

FEBRUARY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. Plus, knowing a customer’s behavior can help avoid over-discounting.

Marketing 52

Marketing Omni-Channel Sports Comparison 52

SmartKarrot

JUNE 27, 2022

Although convincing new leads to purchase products and services that do not necessarily serve their needs may seem more profitable to customer success teams attempting to increase immediate revenue, it may significantly reduce customer retention rates and consequent lifetime customer value as their key requirements are ultimately not being met.

Customer Success 10

Customer Success Advertising Lifetime Customer Study 10

LiveChat

DECEMBER 9, 2016

Truly know your customers and tailor communication. “If If customers are the lifeblood of a business, then the database is its heart. Many companies have a large base of customer data. Many companies have a large base of customer data. Tailored communication is one of those smart methods.

Customer Engagement 28

Customer Engagement Engagement Strategy Social Media 28

LiveChat

JUNE 8, 2015

Truly know your customers and tailor communication. “If If customers are the lifeblood of a business, then the database is its heart. Many companies have a large base of customer data. Many companies have a large base of customer data. Tailored communication is one of those smart methods.

How To 28

How To Social Media Video Entertainment 28

Tricia Morris

MAY 26, 2015

If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers.

Sales 40

Sales Customer Service Poor Customer Service Social Media 40

BlueOcean

OCTOBER 4, 2021

They need to know they can directly affect a subscriber’s lifetime customer value through every customer care interaction. Communicating with Your Frontline Agents. Hand-in-hand with engagement is communication—and it starts with transparency. It again comes down to communication. Providing Agent Feedback.

Customer Experience 194

Customer Experience Customer Care B2C Lifetime Customer 194

BlueOcean

OCTOBER 4, 2021

They need to know they can directly affect a subscriber’s lifetime customer value through every customer care interaction. Communicating with Your Frontline Agents. Hand-in-hand with engagement is communication—and it starts with transparency. It again comes down to communication. Providing Agent Feedback.

Customer Experience 156

Customer Experience Customer Care B2C Lifetime Customer 156

SurveySensum

JULY 14, 2020

Adam Toporek is an internationally-recognized Customer Experience Expert, Keynote Speaker, and Customer Service Trainer who helps organizations transform their relationships with their customers through better strategy, training, and communication. Chad Horenfeldt – Director of Customer Success at Kustomer.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

SurveySparrow

FEBRUARY 22, 2022

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. Challenges Involved in B2B Customer Segmentation. You need to create personal relationships in B2B marketing.

B2B 52

B2B Examples B2C Customers 52

Beyond Philosophy

DECEMBER 23, 2015

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Wootric CX Blog

MAY 12, 2020

Here’s a look at how you can customize segments in Wootric. By slicing and dicing the data, you’ll be able to identify opportunities for better marketing and potentially predict (and prevent) churn. Even better, this is an example of the kind of growth marketing we love — it is easy to automate asking for a referral.

Net Promoter Score 98

Net Promoter Score NPS Effort Score Feedback 98

Kitewheel

FEBRUARY 20, 2019

So all communications between you and brand have a basic level of personalization. Mass-market lead generation efforts based on demographics where the key business driver is initial conversion. It’s the difference between a personalized campaign and a true customer journey that lasts throughout the customer lifecycle.

Customer Experience 49

Customer Experience Ecommerce Omni-Channel Consumers 49

Kustomer

JANUARY 14, 2021

You just have to look at a lot of these tools and processes to say, “Does marketing know what we’re doing on the support side? Is that message being delivered to that customer?” So this, there’s a complicated mechanism out there within customer experience. You don’t have to be these big enterprises. How are you, man?

Omni-Channel 81

Omni-Channel How To Multi-Channel Contact Center 81

SmartKarrot

JUNE 10, 2020

At this stage your team would need a way to communicate with the customers; therefore, it is essential to consider the timing and the channel you’ll use for communication, not forgetting to pick the right time and place for reaching out. Also remember that the bulk of a lifetime customer’s value lies in the future.

Customer Success 10

Customer Success Customer Journeys Metrics Lifetime Customer 10

SmartKarrot

OCTOBER 1, 2021

We have already covered the definition of customer centricity in our previous blogs. However, to reiterate, customer-centricity is all about making business decisions that put customers’ interests first. Today, it has become a prominent marketing buzzword in the B2B business environment.

Customer Centricity 11

Customer Centricity Customer Journeys Customer Experience Net Promoter Score 11