Remove Communication Remove Customer Retention Remove Lifetime Customer Remove Marketing
article thumbnail

5 SaaS Renewal Process Best Practices for Customer Retention

Totango

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

article thumbnail

Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

Likewise, we know that offering live agent support for Spanish consumers is a competitive advantage in many markets in the U.S. Finding a partner who has a proven track record of attracting, training, engaging, and retaining agents in the language of your high-volume customer demographics is going to be the top priority of your RFP process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

And how do you test the waters to see how they compare in the market? For clients with complex care scenarios – whether that is enterprise customer success management or providing critical support direct to consumers – change is never taken lightly. Is communication still going strong and do you feel comfortable in those interactions?

article thumbnail

4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. Here are four reasons why larger businesses need call tracking to meet customer service targets: 1. See the Customer Lifetime Value. Retention and Return Rates.

article thumbnail

10 Customer Segmentation Examples for B2B Businesses

SurveySparrow

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. Challenges Involved in B2B Customer Segmentation. You need to create personal relationships in B2B marketing.

B2B 52
article thumbnail

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today.

article thumbnail

Ethical Dilemmas in Business: A Guide for Customer Success Teams

SmartKarrot

Although convincing new leads to purchase products and services that do not necessarily serve their needs may seem more profitable to customer success teams attempting to increase immediate revenue, it may significantly reduce customer retention rates and consequent lifetime customer value as their key requirements are ultimately not being met.