InMoment XI

JANUARY 4, 2024

In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

Retail 260

Retail Customer Experience Effort Score Social Media 260

Oracle

FEBRUARY 23, 2018

You can collect customer intelligence about how and when a user views content, interacts with a CRM, how much they engage with campaigns on various platforms—it all depends on your preference. Start to craft data-driven customer personas so you can tailor your marketing and content strategy more tightly towards them.

CRM 87

CRM Chatbots Lifetime Customer Customer Relationship Management 87

CSM Magazine

FEBRUARY 6, 2019

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. So omnichannel tracking is necessary.

Customer Service 51

Customer Service Omni-Channel eBook Social Media 51

Totango

FEBRUARY 7, 2019

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

Customer Retention 81

Customer Retention Lifetime Customer Customers Engagement 81

Wootric CX Blog

MAY 12, 2020

Here’s a look at how you can customize segments in Wootric. By slicing and dicing the data, you’ll be able to identify opportunities for better marketing and potentially predict (and prevent) churn. Even better, this is an example of the kind of growth marketing we love — it is easy to automate asking for a referral.

Net Promoter Score 98

Net Promoter Score NPS Effort Score Feedback 98

Beyond Philosophy

DECEMBER 23, 2015

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Kitewheel

FEBRUARY 20, 2019

So all communications between you and brand have a basic level of personalization. Mass-market lead generation efforts based on demographics where the key business driver is initial conversion. Additionally, this allows brands and companies to properly channel their resources to the customers that will provide the most value.

Customer Experience 49

Customer Experience Ecommerce Omni-Channel Consumers 49