Communication Lifetime Customer Marketing Omni-Channel 
Optimove
FEBRUARY 8, 2024
Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. Plus, knowing a customer’s behavior can help avoid over-discounting.
BlueOcean
OCTOBER 6, 2020
And how do you test the waters to see how they compare in the market? For clients with complex care scenarios – whether that is enterprise customer success management or providing critical support direct to consumers – change is never taken lightly. Is communication still going strong and do you feel comfortable in those interactions?
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Optimove
NOVEMBER 14, 2019
Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.
Kustomer
JANUARY 14, 2021
You just have to look at a lot of these tools and processes to say, “Does marketing know what we’re doing on the support side? Is that message being delivered to that customer?” And you drive consistency for those channels. You don’t have to be these big enterprises. Are we sharing the same message? How are you, man?
Beyond Philosophy
DECEMBER 23, 2015
In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Customer Relationship-Building.
CSM Magazine
FEBRUARY 6, 2019
With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. Retention and Return Rates.
SurveySensum
JULY 14, 2020
Adam Toporek is an internationally-recognized Customer Experience Expert, Keynote Speaker, and Customer Service Trainer who helps organizations transform their relationships with their customers through better strategy, training, and communication. Chad Horenfeldt – Director of Customer Success at Kustomer.
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