Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

JANUARY 2, 2024

Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities. This unified approach enhances convenience for high rollers and reinforces a cohesive brand experience.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. For example, host themed nights, let live music into their palates, and spark laughter with interactive entertainment.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This commitment creates Apple enthusiasts, turning users into brand advocates.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? In many ways, it means marketers need to adapt and to reinvent themselves.

Communication 52

Communication Entertainment Sports Ecommerce 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others.

Hospitality 74

Hospitality Travel Industry Brands 74

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. Today, brands can identify their potential customers and how ready they are to buy.

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. ” CX marketers can take note. .” ” CX marketers can take note.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

SurveySparrow

SEPTEMBER 27, 2023

It’s the key to understanding customer behavior, market dynamics, and business opportunities. Let’s see how it is used: Personalization: Big data drives personalized marketing and content, offering tailored experiences based on individual preferences. How data impacts the customer experience?

Data 52

Data Customer Experience Loyalty Programs Social Media 52

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

ClientSuccess

JUNE 19, 2019

Demonstrating the latter with great finesse and building customer loyalty is the e-commerce brand, Modcloth. This brand demonstrates that if you wish to engage with your users on a trusting level, go for the live chat feature. Letting consumers feel understood and most importantly, heard by the brand.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

ShepHyken

JULY 11, 2016

Championed by the most customer centric brands in the world, such as the Ritz Carlton, the importance yet simplicity of ‘pleases’ and ‘thank yous’ cannot be underestimated in the effect they can have on customers and the way they are made to feel in their daily interactions with organisations and their people. by Ian Golding. (I

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service e-support 56

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? It is important because it: Enhances local brand visibility effectively. This blog is all about that.

Tips 59

Tips Strategy Marketing Social Media 59

C Space

MAY 20, 2020

The Brand Move Roundup – May 20, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Facebook is also working to integrate loyalty programs.

Brands 52

Brands Airlines Travel Transportation 52

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. He shares how engaging content and personalized experiences can lead to longer-term subscriptions that have a huge impact on brands’ bottom lines.

Engagement 80

Engagement Company Self Service Entertainment 80

Currency Alliance

MARCH 30, 2022

They’re common traits to many successful businesspeople, but it’s worth considering how these skills can be applied to the unique set of challenges faced by the majority of loyalty teams. . In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

OCTOBER 27, 2023

Start mass texting and email marketing 4. Get active on social media marketing 5. Capitalize influencer marketing 8. Focus on video marketing 9. To remain profitable, you must convert leads with effective marketing strategies and tactics, as discussed below. Use digital marketing for online visibility.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Apparently, approximately 91% of Tesla owners said “they would buy again” from this brand.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Qualtrics

DECEMBER 3, 2019

In the rush to claim their share, we consistently see brands launching unique offerings and campaigns at this time of year. To help you get ahead of the competition this holiday season, we’ve reviewed the best holiday shopping experiences on the market to outline the characteristics and offerings customers value most at this time of year.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. What’s the Role of Points in Modern Loyalty Marketing?

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40