BirdEye

DECEMBER 21, 2022

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. They’ve continued to invest in their ad platform, allowing businesses to bolster their brand awareness.

Social Media 97

Social Media Trends Video Brands 97

C3Centricity

APRIL 23, 2024

Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. This involves analyzing each channel’s performance against key metrics to identify areas where spending can be optimized.

ROI 226

ROI Marketing Social Media How To 226

NetBase

JULY 20, 2020

Our social media analytics guide offers brands and businesses an abundance of insights to apply in all areas of operations. Usually brands get a bit turned around when initially exploring these options, as keeping tabs on which tools to use and how to use them is time consuming! What Is Social Media Monitoring?

Social Media 96

Social Media Analytics Analysis Consumers 96

InMoment XI

APRIL 3, 2024

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. It is common for consumers to switch channels multiple times throughout the course of an interaction. Your brand needs to deliver on all fronts in order to create a memorable experience for these customers.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

NetBase

SEPTEMBER 4, 2019

Do you know which metrics to monitor when facing a social media crisis ? Get a pen ready and write these crisis management metrics down for future reference! Metric #1: Sentiment-in-motion. And based on an analysis of more than 200 brands, NetBase found that most brands have a net sentiment score of 50.

Social Media 63

Social Media Metrics Management Effort Score 63

NetBase

JULY 20, 2020

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play.

Social Media 104

Social Media Analytics Net Promoter Score Analysis 104

InMoment XI

DECEMBER 15, 2022

Of course not, you’re using your smartphone that tells you where you are, when to turn, and if there is an accident up ahead. Whether it be directly to you (via surveys) or indirectly (through review sites, social media, and the like), your customers are creating signals throughout their journey.

Trends 529

Trends How To Social Media Survey 529

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

Russel Lolacher

JUNE 7, 2021

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. If your company sets up a branded account on social media, you are making brand promises to meet the expectations of a social media experience: listening and responding, and doing it quickly.

Social Media 75

Social Media Video Engagement Customer Relationship Management 75

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. And this can be dangerous when brands are approached by providers pretending to be something they’re not ! How does social media monitoring work? How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 99

Social Media Analytics Tools Marketing 99

ijgolding

DECEMBER 4, 2017

Yet how useful is NPS really, unaided by any other metric, as an effective way of assessing an organisation’s appeal to its customers? After all, the job of the marketing department is to focus on creating the best image of the organisation’s brand now and going forward. I’m not of course suggesting NPS should be discarded.

Metrics 256

Metrics Net Promoter Score NPS Measurement 256

Lumoa

JANUARY 15, 2024

This article will explore ways to leverage conversational commerce to improve customers’ experiences with your brand. Of course, chatbots can’t answer every query. Just as you may post on multiple social media platforms, you should utilize different communication channels. In This Article: What is Conversational Commerce?

Customer Experience 208

Customer Experience Chatbots How To Net Promoter Score 208

GetFeedback

AUGUST 16, 2018

Here’s a look at the top 11 customer service metrics you should start measuring today. Customer Happiness Metrics. How can you quantify how customers feel about your brand? Of course, speed matters, but if a speedy answer doesn’t help, they’ll leave more frustrated than they were before. Self-Service Metrics.

Metrics 199

Metrics Measurement Net Promoter Score Customer Service 199

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. NPS is a metric designed to measure customer experience. They generally have a positive view of your brand (meaning if they do contact you with a complaints, they’re often more forgiving). Detractors.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

NetBase

APRIL 25, 2019

Spring is a great time to perform a social media audit , to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your social performance? Why perform a social audit?

Social Media 83

Social Media Tools Multi-Channel Analytics 83

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 85

Social Media Analytics Tools Marketing 85

ReviewTrackers

MARCH 3, 2021

Is your business or brand well-known online? What kind of content appears on search engine results pages, review sites and social networks whenever your business or brand name is being searched? Like PageRank, bookmarks can serve as a good indicator of how many people trust your brand or business. Google PageRank.

Metrics 123

Metrics Measurement How To Social Media 123

NetBase

JANUARY 25, 2019

Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can define the next year.

Social Media 59

Social Media Metrics Analytics Trends 59

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too.

Social Media 40

Social Media Report Industry Brands 40

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Does it really matter if you are?

Social Media 91

Social Media Analysis Brands Measurement 91

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Airlines Analysis 62

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. Which metrics matter most as you strive to change that statistic? We talked about 11 social media metrics worth mastering in a recent Adweek webinar.

Social Media 49

Social Media Analytics Metrics Airlines 49

Gainsight

JUNE 13, 2024

You measure success: Just like your Product team uses insights and feedback to iterate your product, you’re using—or will use—learning and business-level metrics to gauge the impact of your academy. Here’s a new course (or related resources) we think you’ll love.” but the courses promoted within.

Social Media 52

Social Media Course Case Study Chief Customer Officer 52

NetBase

JULY 22, 2019

Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. Social Media Analytics Strategizing Starts Here. Updated July 2019.

Social Media 61

Social Media Analytics How To Entertainment 61

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

Education Services Group

AUGUST 18, 2021

One frequently underutilized channel to gather this invaluable intelligence is social media. Of course, marketing usually takes the lead when it comes to publishing, monitoring, and reporting on social media, but Customer Success stands to gain a lot by keying into what’s happening on these channels.

Social Media 52

Social Media Strategy Customer Success Survey 52

NetBase

JULY 24, 2019

Gathering competitive intelligence on your competition is essential to brand survival. Fortunately, there are a range of competitor analysis tools to help brands speed this process up! Part 4 of our Social Media Analytics Guide contains all the info you could ever need about why competitor analysis is crucial, and what it entails.

Social Media 78

Social Media Analysis Tools Effort Score 78

NetBase

MAY 1, 2019

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Reporting. Updated May 2019.

Social Media 43

Social Media Report Analysis Analytics 43

BirdEye

OCTOBER 17, 2023

In 2023, AI has made significant developments, particularly in branding. It has helped marketers enhance and streamline the brand-building process by enabling personalization, automating content creation, and providing valuable customer insights. AI plays an integral role in simplifying and enhancing brand-building responsibilities.

Brands 57

Brands Social Media Multi-Channel Tools 57

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Customer experience is happening whether you invest in it or not. That’s right.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

InMoment XI

NOVEMBER 2, 2022

Many brands consider merely “managing” experiences to be the finish line of CX design, but there’s a lot more that organizations can accomplish, including genuine Experience Improvement (XI). You don’t have to be a CX expert to know that brands and organizations love data. What Does the CX Design Process Look Like?

Touchpoint 324

Touchpoint Customer Experience Design Brands Customer Experience 324

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social Media is Where Your Customers Are.

Social Media 50

Social Media Advertising Entertainment Metrics 50

SurveySensum

FEBRUARY 27, 2024

But how do you improve it for your company – BY LISTENING TO THE VOICE OF YOUR EMPLOYEES (with the help of a robust employee feedback tool , of course!) Brand Example : Patagonia is renowned for its supportive work culture, providing employees with extensive resources for personal and professional growth.

Metrics 52

Metrics Strategy Employee Engagement Culture 52

NetBase

APRIL 25, 2019

Spring is a great time to perform a social media audit , to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your social performance? Why perform a social audit?

Social Media 66

Social Media Tools Multi-Channel Analytics 66