BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. They can also help boost your online presence.

Insurance 98

Insurance Strategy Marketing Social Media 98

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124

Brands Hotels Rewards Programs Insurance 124

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Successful programs pave the way to increased sales and can drive market share.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals.

Examples 98

Examples Strategy Marketing Social Media 98

CSM Magazine

SEPTEMBER 18, 2018

A packed hall is a good sign for an event hosting provider, because spectators constitute a major revenue opportunity for them. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

AUGUST 7, 2023

Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. The primary goal of auto repair marketing is to showcase the value and expertise of the repair shop and create a positive brand image.

Strategy 52

Strategy Sales Marketing Social Media 52

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Optimove

OCTOBER 5, 2023

Detecting, prioritizing, and executing responses to real-time events has become a top priority. Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels. Fright Level: 3. Why is this happening?

Marketing 72

Marketing Survey B2C Loyalty 72

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Social Media 52

Lumoa

JANUARY 19, 2023

Furthermore, customers remember their good and bad experiences with brands. Having the right people in your customer experience team not only strengthens your relationship with your customers but also encourages them to become repeat customers of the brand. Here’s your ultimate guide on how to build a customer experience department.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Personal Benefits.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

ProProfs Chat

FEBRUARY 22, 2019

Loyal customers spend about 30% more with brands than new customers. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

SurveySensum

JULY 27, 2023

According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences. Let’s take inspiration from some renowned brands! The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email). Maximizing Direct Mail In the Digital Age.

Marketing 91

Marketing Omni-Channel e-support Comparison 91

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. from brands and teams. The fashion industry made its own mistakes.

Brands 40

Brands Sports Fashion Video 40

GetFeedback

JANUARY 28, 2020

Don’t fret because, in this article, you will be able to understand how brands are using social media to connect and retain customers. Implementing proper customer retention strategies can help you build solid relationships with customers who can also become your brand ambassadors. So let’s get started. What is customer retention?

Social Media 322

Social Media Customer Retention Strategy Video 322

SurveySensum

DECEMBER 22, 2022

Launch a customer loyalty program. VOC program lets you listen to your customers actively by sending NPS, CES, CSAT, and other surveys on multiple channels. Only when you directly hear from them and talk to them about your brand, service, or product, that you’ll know what needs to be done. Enhance customer experience .

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Let’s say the entrance of the store that you want to visit is not properly lit, the brand logo is half broken, and there is garbage lying around, would you still go inside? Did the store entrance effectively reflect the brand identity?

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

This is the time when brands can improve their offline stores to increase customer loyalty. Let’s say the entrance of the store that you want to visit is not properly lit, the brand logo is half broken, and there is garbage lying around, would you still go inside? Did the store entrance effectively reflect the brand identity?

Retail 52

Retail Customer Experience Touchpoint Survey 52

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Experiential Awards are events that make people feel special.

Loyalty 60

Loyalty Rewards Programs Loyalty Programs Study 60

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Qualtrics

NOVEMBER 12, 2019

But this also means that competition for consumer cash is fierce. Research from advertising company Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized CX (customer experience). So which brands are doing it well? And what can you learn from them? The takeaway?

Retail 33

Retail Brands Customer Experience Sports 33

SurveySensum

JANUARY 25, 2024

Over 9 in 10 consumers trust recommendations from friends and family over anything else. Moreover, 76% of individuals surveyed express a greater trust in content shared by “normal” people than by brands. To find these brand advocates, use simple CX metrics like CSAT and NPS. And there are stats that back this up!

How To 52

How To NPS Tips Insurance 52

BirdEye

MAY 10, 2021

You are currently working as the Director of Marketing for both brands. In addition, we’ve seen a notable increase in demand since consumers are spending more time at home. I also pay close attention to online reputation, because I know that Google cares more about what other people say about Rent King than what we say about our brand.

Customer Journeys 81

Customer Journeys Social Media Retail Loyalty Programs 81

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

NobelBiz

FEBRUARY 21, 2023

It instantly collects “on-the-spot” comments after a purchase experience or engagement with the brand to offer real-time client feedback. The CSAT enables you to understand how consumers feel at a critical point in their relationship with your firm. They want brands to communicate in their language and through their platforms.

Customer Satisfaction 52

Customer Satisfaction Measurement How To Call Center 52

BirdEye

MARCH 24, 2023

Customer preferences and expectations keep changing, and a great development strategy can help your brand keep pace. Strategies help an organization cultivate and maintain relationships with prospects to increase brand awareness and promote growth through new opportunities. Studies estimate that about 2.4

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Allow customers to interact with your brand where, when, and how they want.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Allow customers to interact with your brand where, when, and how they want.

Retail 52

Retail Strategy Customer Experience Sports 52