CSM Magazine

MARCH 13, 2024

Access to Product Information QR codes on product packaging can connect customers to a wealth of information in an instant. They can view product demonstrations, usage instructions, or detailed material and sourcing information, enhancing transparency and trust in the brand.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

Michelli Experience

OCTOBER 24, 2017

A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? – Long Time Passing”. A Different Era.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Align Your Brand Values. Be aware of your brand image and your audience on social media. Social media users want to connect with real people, not corporate entities. Choose a Connected Platform.

Social Media 93

Social Media Customer Service Tips CRM 93

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Create A Customer Loyalty Program One of the first ideas that usually springs to mind when thinking about retention is customer loyalty programs.

Loyalty 52

Loyalty Customer Service Loyalty Programs Customers 52

CSM Magazine

MAY 3, 2021

The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? Here are ten tips to help you get visitors to your ecommerce site to love your brand and become loyal customers. It only takes one bad experience to put a consumer off a brand for life. Be Authentic. Welcome All New Customers.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

CSM Magazine

OCTOBER 18, 2021

Even things you might not think about like your brand billing cycle should be created with your customers’ needs in mind. Loyalty Programs. Loyalty programs can create an emotional connection with customers that can make them come back to you even when your competitors may offer lower prices or other incentives.

Customer Service 52

Customer Service Tips Loyalty Programs Fashion 52

ShepHyken

MAY 8, 2023

In many cases, they built their brand, and their differentiation from the big guys, on the idea of personalization — of being closer to their customers than their multinational rivals can be — while also offering more sophistication, a broader offering, and more underlying service capability than small businesses can.

Customer Service 12

Customer Service Loyalty Programs Loyalty Tips 12

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. The messaging should resonate consistently, echoing the brand’s voice and values. The journey towards improved loyalty and retention is paved with innovation and a deep understanding of customer desires.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

CSM Magazine

SEPTEMBER 4, 2019

Repeat customers are more inclined to perform word-of-mouth advertising for your brand. When you already built trust and connection with your existing customers, they become more willing to purchase from your business in bigger quantities, or try out new products and services that you come up with. Offer first time-purchase discounts.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

CSM Magazine

AUGUST 15, 2022

Customer service teams need to give a great first impression of whichever brand they work for. Promotional offers, bonuses, and loyalty programs. Though any issues are not technically the fault of the agent, they must take responsibility for issues and act as the face of the brand. Multiple channels.

Banking 52

Banking Customer Care Loyalty Programs Customers 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. For very large businesses, this happens by leveraging their partnerships with other brands.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

MAY 24, 2021

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. Customer engagement is the process of strengthening your emotional connection with your customers. Improve Your Loyalty Program. How do you that?

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

CSM Magazine

DECEMBER 9, 2019

Research from consulting agencies and brands proves that mobile apps increase conversion rates and average purchase receipts, help maintain relationships with customers, motivate them to make new purchases and advise friends and family. Search by name, brand or article in one line. Buyers do not linger on such mobile sites.

Ecommerce 52

Ecommerce Sales e-support Guidelines 52

CSM Magazine

SEPTEMBER 18, 2018

By building such sponsorship relations with high-profile brands, you’ll be able to achieve two aims at once: engaging mobile users and gaining an extra monetization channel. Build original loyalty programs. Among possible solutions are thoroughly-planned loyalty programs that presuppose rewarding users for mobile activity.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

Oracle

NOVEMBER 5, 2018

You will hear thought leaders like Frida Boisen, VP & Head of Digital at Bonnier Magazines & Brands; Dr. Anders Parment; Senior Researcher at Stockholm Business School; and Shashi Seth, Senior Vice President at Oracle, share thoughts, insights, and experiences. Loyalty programs as we know them will become obsolete.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Talkdesk

JULY 31, 2017

This conversation originally appeared in Opentalk magazine. Customers are switching services and switching brands rapidly. We have to continue to support the voice network, and that connection is super important. So what is the connection between an agent and a customer? You meet with customers all the time.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

This conversation originally appeared in Opentalk magazine. Customers are switching services and switching brands rapidly. We have to continue to support the voice network, and that connection is super important. So what is the connection between an agent and a customer? You meet with customers all the time.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

CSM Magazine

AUGUST 26, 2019

If you want your business to do better, give customers a reason to form a connection with your company. The biggest challenge is to determine what strategies for improving customer relationships work when it comes to building a one-of-a-kind brand that people will trust. Improve your branding . Know your brand’s weakness.

Customer relationships 40

Customer relationships Sales Marketing Competitive Advantage 40

ProProfs Chat

JUNE 30, 2020

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyalty programs. Develop personal brand. Books on Building Customer Loyalty. The Loyalty Effect. Theodore Roosevelt.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. The second a customer begins looking for services and products, there is an opportunity for them to interact with your brand. Good experiences at each touchpoint support brand loyalty over time. Imagine this.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

CSM Magazine

AUGUST 31, 2016

Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty. Build relationships that provide an emotional connection. Failure to connect emotionally will prevent you from creating that bond, and ultimately prevent you from making the sale.

Customer Experience 80

Customer Experience Customer Service How To Customers 80

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40