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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

Do companies recognize the high customer experience (CX) value of employee advocates? That means that companies must seek to understand, and leverage, the impact employees have on customer behavior. It is often stated (especially by corporate CEOs) that the greatest asset of a company is its employees. That’s my belief.

Company 529
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer-Obsessed Organizations Don’t Stop Talking About CX Organizations that focus on customer experience as part of who they are don’t stop communicating about it. It’s part of their internal communications and employee engagement rhythm. This means communicating often and earnestly. Communicate that pride often!

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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3 Employee Experience Touchpoints That Impact Customer Experience

Experience Investigators by 360Connext

Your employee’s journey with your brand happens in similar ways as your customer’s journey. 3 Key Touchpoints where Employee Experience and Customer Experience Meet: 1. Some brands pride themselves on these obstacles, thinking that by making the candidate experience difficult, only the best candidates will filter through.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

However, all your customers want the same thing: to be able to interact with their brand on their terms. Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. What is Omnichannel Customer Experience?