article thumbnail

7 proven ways to measure brand equity

Qualtrics

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. Two broad approaches to measuring brand equity. Are you tracking your brand?

article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Which metrics should you use to track to measure performance and demonstrate ROI?

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. How do you measure the success of your CX program? . How do you measure the Voice of the Customer (VoC)? And your programs and processes should reinforce customer connectedness.

article thumbnail

Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

COMPETENCY 5 – Metrics, measurements and ROI. An organisation that utilises metrics, measurements and ROI (return on investment) effectively. Ability to create measurement strategy in support of broader CX strategy. Ability to quantify business value and ROI of investing in customer experience.

article thumbnail

The ROI of Generative AI in CX: The Financial Case for AI Automation

TechSee

What is the ROI of Generative AI in CX? The Costs of Generative AI-Powered Automation Implementing generative AI-powered automation in CX involves several costs, all of which must be taken into consideration to determine or project the ROI of Generative AI. However, even at this early stage, there is a clear ROI.

ROI 109
article thumbnail

5 Data Points to Get Your Customer Success Budget Approved

CustomerSuccessBox

How are you measuring your Customer Success Managers (CSMs)?” Measuring CSMs on renewal rates, activity levels, etc. Proving the ROI of a tool versus the ROI of bringing a human on board for the same price will do the job. NPS or customer satisfaction scores (for brand value) Specific programs launched.

article thumbnail

5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. From expeditious customer service and product quality to brand values and convenience, there are a host of factors that influence customer satisfaction. This practice has a lot of merits.

Loyalty 107