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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. Internal teams struggle to deliver relevant feedback to the right groups.

Industry 208
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3 Ways to Become a Customer Feedback Brand

AskNicely

Are they connected to brand stories and share far and wide? Do they feel as if you listen to customer feedback? When your customers emotionally connect with your brand, logo and colors become a trigger for that connection. Use customer feedback to know your audience. Understanding your target market is key to any brand.

Feedback 150
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Beyond mystery shopping programs, another great way to improve employee performance is to implement employee feedback programs. appeared first on Second To None.

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Are You Losing Customers and Hurting Your Brand Because of Poor CX?

Daniel Group

It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business. In my recent blog post titled “ Your Brand and Customer Experience: Is CX Part of Your Brand Now? ” I explore the vital connection between CX and the brand.

Brands 52
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. A persona is an archetype of your ideal customer. What next?

B2B 130
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Taken together, this new emphasis on culture, training, and Voice of the Employee will put employees at the center of CX attention this year. As Peter Drucker once said, “Culture eats strategy for lunch.”