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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Soon after that, while working for a research company, a client asked me to create a journey map using this bland, simplistic template they had provided. I remember saying, “You can’t represent the richness of the customer experience with a PowerPoint slide filled with dots and bubbles!” I was horrified!

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. Today, we’re giving you a peek inside the Chattermill Book Club. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's.

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The realities of life as a Customer Experience Professional – an interview with Richard Shenton

ijgolding

As the launch of my first book get’s ever closer to becoming a reality, my level of personal excitement is almost at its peak!! The experiences customers have with organisations always used to be led by process – processes were created and the customer journey had to try to align to them.

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Next Generation Customer Journey Mapping – Actionable, Results-Driving Tools: Bruce Temkin to Join Strativity Webcast

Strativity

Strativity Group is pleased to announce our September 16, 2014 webcast, Next Generation Customer Journey Mapping, featuring Bruce Temkin, a world authority on customer experience, with Lior Arussy, president of Strativity Group. Customer journey mapping is a critical step in customer experience transformation.

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With customer experience design, functional is good. But don’t stop there – by Beth Richardson

ijgolding

You asked whether that was the best thing, but she didn’t have any other options, so you booked an appointment anyway. So how do we avoid falling into the trap of designing purely functional journeys which miss the point for customers? Map the journey. From the customer’s point of view.

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Book Review – Chief Customer Officer 2.0 – How to Build Your Customer Driven Growth Engine

ijgolding

Re-branding a Marketing professional, or a Customer Service professional a CCO does not mean they have the competencies required to fulfill the role. Unite accountability as customers experience you. Tell the story of customers’ lives. Fortunately help is at hand – and has been since 2006.