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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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Improving Your Customer Service with a Comprehensive Customer Experience Audit Checklist

Lumoa

A customer’s experience (CX) is an essential part of every transaction and can affect brand loyalty and sales. A customer experience audit evaluates the customer’s experience while engaging with a business or a brand. Here are a few touchpoints to consider: Social media. So what can be done?

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The next generation: Leveraging customer success to drive value

Totango

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. on the aspects of your product that are most helpful to your customers and then doubling down on those.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. While your customers should find familiarity in their interactions with your company, the relationship should never stagnate. Fine-tuning your CX elements is a constant exercise.

Strategy 208
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How to Optimize Your Renewal Process When Sales Owns It

ChurnZero

This is a guest blog post by Irit Eizips , Chief Customer Officer and CEO of CSM Practice. . Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. In some cases, the renewal process is owned by the Sales team (not the Customer Success team).

Sales 59
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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

So let’s deep dive into different stages of the customer journey. From the initial interaction to the post-purchase engagement, we will understand each phase, uncovering the touchpoints that shape the customer journey. Let’s get started with the first of five stages of the customer journey – Awareness!

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How to Align Customer Success With Revenue

Gainsight

At The Customer Conference, Gainsight spoke about Commercialising Customer Success: A Fundamental Problem. In this blog post, we delve into the transformative changes reshaping the CS landscape and explore how CS teams can adapt to this new reality. Consider tracking Customer Success Qualified Leads (CSQLs).