Remove B2C Remove Connections Remove Loyalty Remove Loyalty Programs
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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs.

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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Word clouds can help others in the organization connect with the real language customers use again and again! The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Absolutely!

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether the first connection with your lead happens on social media or your website, the right response time SLA will keep them on track to becoming a customer. Live chat users expect to be connected to an agent in a minute or less during online business hours. B2B vs. B2C conversion. Mobile vs desktop retention. Conclusion.

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Connect with Shep on LinkedIn.

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Determine what others in your organization need to know to really connect with the person who is your customer. Prioritizing improvements along the customer journey. Challenge # 3 – The Fantasy Customer.