Experience Investigators by 360Connext

JUNE 25, 2019

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How can we let the right customers know about our brand?

B2C 137

B2C B2B Customer Experience Culture 137

SurveyGizmo

NOVEMBER 11, 2021

We were living B2C lives where purchases were only a click away. When will a software company homepage give us the same warm and fuzzy feelings as Netflix? Self-serve options, common in B2C e-commerce, have grown for business buyers too. But we predict a bigger focus than just adding a recipient’s first name to company emails.

B2C 98

B2C B2B Self Service e-support 98

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85

B2C B2B Marketing eBook 85

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. As we step into the new year, opportunities for growth and success arise as companies approach what is expected to be a challenging year. Here are some best practices for B2C brands to take their marketing to the next level this year.

B2C 59

B2C Marketing Multi-Channel CRM 59

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience.

B2C 124

B2C Customer Retention Strategy Brands 124

GetFeedback

APRIL 30, 2018

Why Every B2B Brand Needs Online Reviews. Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Then there’s the difference between B2B and B2C products themselves.

B2B 170

B2B Brands B2C CRM 170

Magellan Solutions

JUNE 26, 2021

Here are some B2C Lead Generation Agency strategies you ought to know. B2C (Business to Customer) is the process of selling to individual consumers. For customers to make a purchase or subscribe to your business services, you will need to have a unique strategy to increase brand awareness. Creating a brand.

B2C 52

B2C Strategy Social Media Advertising 52

Optimove

MAY 30, 2023

Respondents were marketing leaders:   Respondents included 221 executives at companies with the following B2C models: digital-first multi-brand, wholesale manufacturers, traditional multi-brands, digital-first direct-to-consumer, and traditional direct-to-consumer retailers with brick-and-mortar outlets.

B2C 52

B2C Survey Multi-Channel Marketing 52

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. They are also actively seeking out companies that share their sense of purpose and values. Business customers care about what your brand stands for.

B2B 122

B2B Brands Innovation Government 122

Optimove

NOVEMBER 28, 2023

At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life. The post The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands appeared first on Optimove. As a result, our mission is our promise.

Brands 69

Brands B2C Customer relationships Loyalty 69

Oracle

MARCH 28, 2019

What is B2C? While some B2C trends may extend along traditional lines such as access to customers and understanding buyer behavior, the methods in which they are deployed are now more than ever accessible to businesses of all sizes. What is B2C going to look like 1, 5, or 10 years from now? The post What Is B2C?

B2C 73

B2C Consumers Retail Ecommerce 73

Experience Investigators by 360Connext

OCTOBER 19, 2021

These include efforts from the company serving the customer and effort from the customer themself. . The customer might be buying a product, but they’re also engaging with the brand in a thousand small ways. The customer has to seek out the brand somehow. In any customer journey, there are countless small efforts.

B2C 346

B2C B2B Customer Journeys Brands 346

ShepHyken

MARCH 4, 2024

that a customer has with an organization over the life of the “relationship” with that company… and, more importantly, the feelings, emotions, and perceptions the customer has about those interactions. The 2024 United States Consumer Trends Index Report uncovers several notable differences brands must consider.

Customer Service 59

Customer Service B2C B2B Travel 59

ECXO

JUNE 15, 2021

Tips for Transforming to a Customer-Centric Company Culture. I have been asked a lot what it means in practice to be customer-centric and how to get everyone on board in the company? These following 10 tips will help shifting to a customer-focused environment across your company: 1. Share on twitter. Share on linkedin.

Customer Centricity 119

Customer Centricity Culture Tips Company 119

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

ShepHyken

APRIL 22, 2024

The first tip, being proactive and reaching out to customers before they call you (about a problem), is something more companies should implement. These components comprise their “brand love” score, a research tool developed by brand-tracking and measurement firm BERA that has been integrated into Innocean’s proprietary process.

Customer Service 79

Customer Service Self Service Tips Contact Center 79

Kustomer

JANUARY 21, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Steve Walker and Troy Powell from Walker to uncover the secrets of their newest research report focused on the differences between B2C and B2C customer experience. How to Unite as a Brand.

B2B 95

B2B Company B2C Customer Centricity 95

ShepHyken

JANUARY 4, 2023

Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Certain B2C rockstar brands are teaching our customers what good service is like, and they now have higher expectations.   . So, what are you doing to create a truly individualized experience for your customers? .

Self Service 135

Self Service Customer Experience Customer Service B2C 135

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 195

B2B B2C Brands Consumers 195

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. So, let’s start with a Fast Company that has three tips.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Yet, in the current economic landscape, the stakes are higher than ever.

Loyalty Programs 69

Loyalty Programs Customer Service Self Service e-support 69

ShepHyken

MAY 5, 2024

In our customer service research , social media is low on the list of ways a customer wants to connect with a company or brand. My Comment: Customer Love… Sounds like a romance – when a customer has a romance with a company. There are plenty of ideas for any type of business (both B2C and B2B).

Customer Service 72

Customer Service Social Media Tips Trends 72

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

ShepHyken

MAY 5, 2024

In our customer service research , social media is low on the list of ways a customer wants to connect with a company or brand. My Comment: Customer Love… Sounds like a romance – when a customer has a romance with a company. There are plenty of ideas for any type of business (both B2C and B2B).

Customer Service 64

Customer Service Social Media Tips Trends 64

Oracle

APRIL 18, 2018

At Modern Customer Experience , we held a live Twitter tweetchat to ask top customer experience (CX) influencers and thought leaders: How can companies successfully win customers and increase brand loyalty in today’s disruptive world? The post How to Win Customers and Increase Brand Loyalty appeared first on SmarterCX.

Loyalty 107

Loyalty Brands How To B2C 107

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

Thematic

APRIL 12, 2023

When is the right time to establish a customer experience - or voice of customer - programme for your company? Whether your company is just getting started, or already well established, a voice of customer programme is essential. Lots of companies collect feedback. I advocate for immediate action in this space.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

Prophet

MAY 31, 2019

Culture is being re-coded, and people expect very different relationships with brands: more human, immediate, seamless and responsive. The post Inside The Experience of Relentlessly Relevant Brands appeared first on Brand and Marketing Consultancy | Prophet.

Brands 56

Brands B2C Healthcare B2B 56

C3Centricity

JULY 27, 2021

These companies have waiting lists for products and sometimes have long waiting lines for a new product. They are your brand advocates and are an extension of your brand. Most of this discussion is applicable to both B2C and B2B; with the exception of the 80/20 rule which is explained later. Think of Apple and Tesla.

B2C 179

B2C B2B Customer Satisfaction Industry 179

CSM Magazine

JUNE 16, 2021

Gone are the days where high-quality customer experience (CX) was the exclusive purview of B2C. In today’s rapidly digitizing marketplace, brand perception hangs largely on the ability to offer customers a convenient, effortless use of products and services – in the B2B space as much as B2C. The Self-Service Paradox.

Brands 52

Brands B2C Self Service e-support 52

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Branded communities step in as an effective way to get around the too-many-to-listen-too barrier.

Brands 98

Brands How To Advertising B2C 98

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. Investing in experience design is essential for any company looking to drive customer-led growth. Let’s get started.

B2B 129

B2B B2C Touchpoint Customer Journeys 129

Lumoa

MAY 5, 2022

A holistic understanding of customer experiences can help close the gap, strengthen the brand and open up new opportunities for profitable growth. Good customer experiences affect customer satisfaction and loyalty and have become a significant strategic differentiator that can strengthen your brand.

Strategy 277

Strategy Customer Experience How To Analysis 277

C3Centricity

OCTOBER 22, 2018

Whether by careful targeting for marketing purposes or by reviewing notes of previous interactions with customer services, a company needs to immediately recognise a (returning) customer. Have you ever been frustrated when calling back a company only to be asked to explain who you are and why you’re calling?

Healthcare 202

Healthcare Consumers Customer Service Company 202

Totango

FEBRUARY 11, 2022

B2B customer experience consists of the total set of thoughts, emotions, and behaviors that B2B clients undergo when interacting with your brand. This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase.

B2B 108

B2B Customer Experience B2C Net Promoter Score 108

Optimove

APRIL 16, 2020

Now, after the initial “emergency mode” of operations, most companies have finally begun to find a rhythm and understanding of what is working. Data shows that orders with discounts from shoe retailers have increased by 80% and that the average order value (AOV) of apparel and fashion brands have dropped by at least 15%.

B2C 52

B2C Marketing Apparel Tips 52

Oracle

APRIL 5, 2018

We spoke with Lars Furtwaengler, VP of eCommerce & Merchandising at PureFormulas, a Markie Award finalist in the Best B2C Commerce Experience category. PureFormulas is a finalist for a Markie Award in the Best B2C Commerce Experience category. Can you tell us about how you’re creating memorable B2C experiences?

B2C 44

B2C Ecommerce Sports Tools 44