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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.

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Building a Customer-centric culture

Zeisler Consulting

I introduced the component parts here , expounded on aligning your CX strategy here , delved into the Voice of the Customer here , and showed how to put it into action with your Process Engineering program here. Now it’s on to building and supporting a Customer-centric culture. How do you build a Customer-centric culture?

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

This week we feature an article by Annette Franz, CCXP; founder + CEO of CX Journey Inc. She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? Leadership.

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Emerging Customer Experience Trends in 2023

Lumoa

But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. From product and service design, to support, sales and management, more and more teams are starting to harness the power of customer insights.

Trends 208
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CX: How it all works

Zeisler Consulting

In this article I’ll explain the components needed in place to elevate an organization’s Customer Experience. Following, in a continuation of this series of articles, I’ll explain with more specificity how these work (and work together), as they each deserve their own writings. Simply put: VoC is not just surveys.

Culture 93
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Content Marketing Ideas For Incredible Customer Experiences

Kayako

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 125
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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? You need to take an expansive view of VoC sources.