Before CX Had a Name: How a 1993 Article & Book Launched the Personalization Revolution
ECXO
JULY 11, 2025
Before CX Had a Name: How a 1993 Article and Book Launched the Personalization Revolution A Brief Introduction to the Origins of Personalization The concept of personalization in marketing took shape in the early 1990s as businesses began shifting from mass communication models toward individual, data-driven engagement.
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