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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: We kick off this week’s Top Five roundup with an excellent article on the most popular topic of the day (probably the year), AI.

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5 Effective Customer Loyalty Programs for Small Businesses

Help Scout

All you need to know about the benefits of customer loyalty programs for small business + examples of 5 types of programs to consider. Read the full article

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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

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Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article starts with a definition that I can live with but is not quite how I would define it. Here are my top five picks from last week.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article emphasizes that customers may not be so quick to want to use an automated or digital system. What Kind of CX Do Customers Really Want?