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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. Your business can use analytics to drive success and improve customer experiences. What is Prescriptive Analytics? What is the Primary Goal of Prescriptive Analytics?

Analytics 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Often, CRM systems are the tools used to track important customer data and feedback metrics.) Key Metrics and Steps to Consider for Measuring ROI 1.

ROI 260
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. This involves analyzing each channel’s performance against key metrics to identify areas where spending can be optimized.

ROI 226
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4 Ways a Quick Service Restaurant Chain Refreshed a Stale Customer Experience Program

InMoment XI

Before partnering with InMoment, this brand was relying heavily on a cloud-based analytics platform to track store performance. InMoment’s reports—that integrate performance audits and guest experience data—created priorities tied to the greatest return on investment. Let’s dive in to see how they did it!

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Your Top 3 ROI Questions, Answered

InMoment XI

Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. Just like that, we have proved that having a CX program that creates actionable insights provides a return on investment to the organization. Total nightmare, right?

ROI 493
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The Beginner's Guide to Customer Experience Analytics

Thematic

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. Investing in truly understanding them has a massive financial payoff. What is Customer Experience Analytics? Customer experience analytics goes deeper than simple satisfaction scores. Here's why.