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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. The Wall Street Journal) The quality of customer experience offered by consumer-facing brands and government agencies declined in the year through April 2022. Sign Me Up! Follow on Twitter: @Hyken.

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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” KPMG Global Sector Leader, René Vader, says, “If you’re trying to build brand loyalty today, an emotional connection is no longer a nice-to-have, it’s a need-to-have.”

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How Light & Wonder built a predictive maintenance solution for gaming machines on AWS

AWS Machine Learning

Working with AWS, Light & Wonder recently developed an industry-first secure solution, Light & Wonder Connect (LnW Connect), to stream telemetry and machine health data from roughly half a million electronic gaming machines distributed across its casino customer base globally when LnW Connect reaches its full potential.

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

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15 best inspiring mission statement examples

BirdEye

Adidas Mission statement: “To be the best sports brand in the world.” While the company faces steep competition in the sports industry, it continues to be one of the most widely recognized brands worldwide. And its mission describes just how it facilitated growth to now include worldwide community connection.

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How Sportradar used the Deep Java Library to build production-scale ML platforms for increased performance and efficiency

AWS Machine Learning

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business. With v0.21.0

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