Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity
InMoment XI
MARCH 20, 2024
Customer-Centric Approach and Transformation In 2020, Metro Bank established a dedicated team focused on cultivating fans. Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.
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