Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. Technological Innovation. The loyalty tech stack used to amount to a loyalty management platform and not much else.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

TechSee

FEBRUARY 12, 2018

Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Firstly, loyalty tech isn’t as expensive as it used to be.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ShepHyken

MARCH 5, 2023

Loyalty programs, incentives for larger orders, cross-sells, upsells, and more are included. The article opens with powerful stats: “69% of consumers want retailers to improve their CX… and 61% judge a retailer’s innovativeness based on its communications.” My Comment: Do you want to increase your Customer Lifetime Value?

Customer Service 13

Customer Service Retail Metrics Loyalty Programs 13

NobelBiz

JUNE 29, 2021

In 2020, 86 percent of customer support personnel will be more discriminating and have significantly greater expectations than in 2019. For example, a loyalty program that may be utilized in-store as well as online. As customers become more attentive and on the lookout, this tendency continues to develop year after year.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

C Space

JULY 21, 2020

eBay’s total revenue in 2019 was over $10 billion. Fast-casual restaurant operator Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings. Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We on July 21. [We

Brands 52

Brands Transportation Sales Innovation 52

Kitewheel

JULY 15, 2019

If you’ve already started the customer journey process at your business, check out our research in the State of the Customer Journey for 2019 , for more concrete data. According to Gartner, over half of all businesses will redirect investments towards customer experience innovations this year. The Rising Role of CX in Business.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

C Space

JULY 2, 2020

United Airlines has announced that it would add nearly 25,000 flights in August, tripling the size of its schedule and flying roughly 40% of its fleet capacity when compared to August of 2019. There are also plans to create market-relevant operating standards to support innovation and ethical conduct.

Brands 52

Brands Airlines Policies Social Media 52

West Monroe

MAY 31, 2019

Many firms have started building out their potential use cases and strategies, budgeting innovation funds, and building proof of concept systems. Personal Financial Management. One emerging area for chatbots within financial services is assisting customers with their personal finance matters.

Banking 40

Banking Financial Self Service Chatbots 40

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. But the market was peaking. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. But the market was peaking. Here’s why it’s ending.”

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ProProfs Chat

JULY 30, 2021

Innovation makes you stand out from the crowd and creates an unique form of brand perception. This innovative idea lets Disney understand: What characters are well loved by the young crowd? . On an average, 56% of consumers go through at least four reviews before purchasing a product ( Bizrate Insights, 2019 ).

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Retently

MARCH 18, 2019

Since the best way to realize the importance of something is to see it in action, we’re going to discuss what companies with the highest NPS score in 2019 ( Apple , Starbucks, Netflix , Tesla , Airbnb, and Amazon ) have in common that set them apart from their competitors. Unique, Innovative Products and Offers.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

SurveySparrow

FEBRUARY 16, 2020

billion (in 2019) and its brand value was pegged at $125 million by Interbrand , a brand consultancy firm. As a business, your focus, as expected will be on creating products that are transformational and innovative, but it should also be in developing a voice on how you want your customers and prospects to think of you.

Brands 52

Brands Strategy Marketing Brand Values 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58