Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. But the market was peaking. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. But the market was peaking. Here’s why it’s ending.”

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Retently

MARCH 18, 2019

Since the best way to realize the importance of something is to see it in action, we’re going to discuss what companies with the highest NPS score in 2019 ( Apple , Starbucks, Netflix , Tesla , Airbnb, and Amazon ) have in common that set them apart from their competitors. Unique, Innovative Products and Offers.

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Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52