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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. Effort Metric Expanding. Every interaction has three components: Success, Effort, and Emotion.

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Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Organizations can measure CSAT using various scales. ” NPS is measured on an 11-point scale from zero to ten. However, COPC Inc.

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Customer experience is mired in mediocrity

Alida

Forrester’s 2017 Global Customer Experience Trends report found the vast majority of firms in digital and traditional retail, banking and insurance around the world only earned the research firm’s Customer Experience Index (CX Index) score in the “OK” range. In the United Kingdom, “good” scores were scarce.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. What they need is a full picture—the “why” of customer behavior.

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Live Chat: Acing the Effortless Support Experience

GetFeedback

According to a 2016 study conducted by Ubisend , 51% of customers polled feel that brands should be reachable 24 hours a day, seven days a week. Train your agents on how to handle non-responsive chats, and put measures in place to automatically resume the conversation if the customer gets disconnected. Make it as smooth as possible.

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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

His last overall, cross-industry comparison was done in 2015; in 2016, he focused on the ROI of customer experience in the insurance industry , and in 2017, he has focused on the airline industry. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes.

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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

It’s time to implement a Net Promoter Score (NPS) program. Net Promoter Score is a trusted measure of customer loyalty. Many companies measure NPS, but few use it to its fullest potential. The Net Promoter Score survey isn’t where the magic happens—it’s where it begins.