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A blended set of measures are critical for customer-centric operationalization

Doug Leather

What company doesn’t want to be customer-centric? It’s highly unlikely that any executive wakes up in the morning and makes a statement along the lines of – “Customer-Centricity is not important to us and we shouldn’t consider it!”. The most important stakeholder in almost all cases is the customer.

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days. What a Customer First Strategy is not. CEX #Customer Click To Tweet.

Strategy 189
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The lost suitcase – the sad reality of customer experience evolution

ijgolding

In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. On the 12th of February 2012, coincidentally, I will celebrate my 7th anniversary as an independent customer experience specialist. Finished the 9-5?

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Q&A From My Webinar on The Business Case for Service Design

Kerry Bodine

They’re from 2012/2013, but the content is still relevant: From User Experience to Customer Experience. A Deep Dive Into Customer Experience. How can we use the underlying framework of UX and CX in relation to customer journey maps? For those reasons, I stand proudly behind my latest Venn diagram.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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How Well Do You Know the Six Customer Experience Performance Domains?

CX Journey

The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes. I've been a member since 2012. The success of the Association rides on its members.

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What Has Motive Got To Do With Customer Loyalty?

Maz Iqbal

More than once and by more than one ‘customer guru’ I have been accused of bringing moral considerations into an arena where moral considerations do not belong. Many folks are convinced that what matters in business is the right strategy (plotting the right course) and effective-efficient execution. Which arena is that?

Loyalty 48