2009 Consumers Customer Base Marketing 
Optimove
OCTOBER 20, 2022
With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.
Alida
APRIL 5, 2017
Smartphone and personal computer buyers have countless options on the market today. Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.
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Retently
JULY 28, 2023
It involves ensuring a seamless experience at every touchpoint, aligning various departments to deliver exceptional customer service, and implementing customer-focused strategies to improve satisfaction. Their role is to champion the customer’s perspective and advocate for their needs within the company.
Gainsight
NOVEMBER 1, 2022
Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In this new normal, success is all about the trifecta of efficient, durable growth anchored in customer lifetime value and profitability. In fact, your customers are often your best salespeople.
transcosmos Information Systems
JULY 6, 2017
Power study , 67% of consumers have used a company’s social media platform for customer service. Brands that are effectively using social media as a customer service tool gain a competitive advantage. Check out how these top brands won over their social media customers. It’s where they can freely share their experiences.
Retently
OCTOBER 19, 2018
A short definition of the CCO position describes it as being responsible for managing the business relationship with its customers. The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.
Waypoint Group
OCTOBER 17, 2019
Concrete customer input removed the guesswork from internal communications. Deeper insights helping marketing create excellent customer-company interactions . Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%+. Founded in 2009 by Ken Lynch, Reciprocity is based in San Francisco.
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