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4 customer-based strategies health care can learn from retail

Alida

Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps. From web traffic to social media, retail brands regularly squeeze out every bit of customer data possible. Encourage engagement and positive behaviors with tech-enabled rewards programs.

Retail 154
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company. Those are just some examples; one can try out many other ideas.

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Will the economic downturn spark a new and better era of SaaS?

Gainsight

When I wanted to scale my company in 2009, I was faced with the conundrum of choosing between hiring more people to onboard and service our accounts and risking future layoffs versus improving overall business efficiency. In other words, with digital customer success, we can all easily do more with less. Digital game-changers.

B2B 52
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company. Fosters a Company-Wide Customer-Centric Culture.

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B2B Customer Engagement Program Accelerates Growth at SaaS Reciprocity, Powered by Waypoint’s TopBoxTM

Waypoint Group

Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%+. Founded in 2009 by Ken Lynch, Reciprocity is based in San Francisco. But the meaning of verbal feedback received during customer calls was based on the CSM’s interpretation.” Reciprocity, Inc.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. On the other hand, DTC brands can deliver a great experience by offering a tailored selection that suits the needs of their customer base without overwhelming them.