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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005. Years ago, in my corporate job, I was responsible for customer research and reporting it to the team.

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What is HCAHPS? What You Need to Know About Healthcare’s National Patient Feedback Survey

ReviewTrackers

This industry-standard patient system is the Hospital Consumer Assessment of Healthcare Providers and Systems ( HCAHPS ), a formal and standardized measurement of patient satisfaction and patient experience, as well as a key metric in the value-based purchasing program of the Centers for Medicare and Medicaid Services (CMS). What is HCAHPS?

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10 Ways to Build Customer Centric Organization

ProProfs Chat

In spite of such efforts, why do you see so many businesses struggling to get customer centricity on track? Customer experience metrics have penetrated most organizations. But it is not just about customer satisfaction surveys or getting to track the Net Promoter Score although both can be part of the overall equation.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue.

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