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Navigating Multi-Channel Marketing: Advantages, Strategies, and Real-World Examples

SmartMessage Blog

What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. By tapping into multiple channels, companies can access a diverse customer base, adjusting their messaging to suit the characteristics of each medium.

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Unleashing the Power of Integrated CX: Strongest Signals

InMoment XI

This fragmented approach to CX makes it difficult to track customer behaviour across different channels and identify crucial opportunities for improvement. Strongest Signals encapsulates the essence of this methodology, focusing on collecting and connecting experience data in every format and from every conceivable touchpoint.

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The Game-Changer: Why Omnichannel Comms is Critical for Gaming

Comm100

Whether it’s via live chat , SMS , AI chatbot , or ticketing , players expect a consistent, high-quality interaction across every channel. The Necessity of Multi-Layered Support During peak periods or major events, such as the return of the NFL, gaming platforms experience unprecedented traffic.

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How Quick Service Restaurant Brands Can Drive Profitable Guest Experience Programs

InMoment XI

To do this, you need to have a guest experience solution that allows you to listen to customer feedback on any and every possible channel, including: Review sites Social media In-App feedback Third-party delivery reviews Direct survey feedback Microsurvey feedback Employee feedback Call center data Video feedback And more!

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Top 5 Things to Look For in a Workforce Optimization Solution

Speaker: Vicki Herrell, Executive Director, SWPP, & Steve Kosiba, Product Marketing Manager, Genesys

As your contact center becomes more complex with a growing number of communication channels and touchpoints, it’s more important than ever to have the right technology in place to support your workforce. With the right solution, multi-skill and multi-channel forecasting and scheduling become accurate and hassle-free.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. The Multi-Faceted Approach to Contact Center Analytics What Are Customer Analytics? But how does a business discern which channel resonates most with its audience? Enter analytics.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX. This is where customers can switch to a new channel without needing to repeat themselves to a new agent.

Strategy 208