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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. That’s a measurement that can help make your case, but it’s not necessarily the end-goal. But don’t just measure to measure!

ROI 260
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. These include: Surveys: Structured feedback mechanisms to gather comprehensive insights into the customer experience.

Retail 260
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints. Unlike a customer touchpoint, a customer journey has a beginning and an end.

ROI 309
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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Identifying Customer Touchpoints Your first step is to identify the various touchpoints where customers engage and interact with your brand. Knowing all the relevant touchpoints means you can design strategies that improve the CX for each. Don’t interact with customers just for the sake of it.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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Integrated CX: The Complete Guide

InMoment XI

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. In order to be successful in today’s business environment, you need to leverage all your data , not just survey data.

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. How do you measure it? How do you measure it? And that’s a problem.

Metrics 270