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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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15 Customer Touchpoints That Will Optimize Your Customer Journey

CSM Magazine

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

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Moments of Truth: Exploring Jan Carlzon’s Enduring Vision

CSM Magazine

The core message of Carlzon’s work revolves around managing these touchpoints to ensure positive customer experiences. By focusing on employee engagement and decentralized decision-making, organizations can transform their customer interactions into personalized, positive experiences that foster loyalty and satisfaction.

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Understanding Customer Expectations in Financial Services: Key Strategies for Satisfaction

CSM Magazine

Strategies for Personalization and Customer Loyalty Personalization and customer loyalty are paramount for financial institutions aiming to enhance customer satisfaction and retention. By tailoring services and ensuring cohesive customer interactions across all touchpoints, financial firms can foster long-term customer relationships.

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Next-Level Customer Engagement: Advanced Tactics for E-Commerce Loyalty and Retention

CSM Magazine

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. This journey should be consistent, unified, and seamless across all touchpoints.

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