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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. The emphasis on experience over sales creates a customer-friendly environment that has become central to Apple’s retail success.

Retail 78
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. What’s the secret to these dilemmas?

ROI 62
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What’s causing the retail apocalypse, and what companies can do about it

Alida

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. How retailers are bucking the trend. It’s not all bad news for retailers.

Retail 173
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Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100
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Top 7 Ways to Build Long-Lasting Customer Relationships

ProProfs Chat

Boost sales. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity. If your product or service is terrible, no amount of relationship building, sales or marketing will save you. 3: Be Honest .