BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Retently

APRIL 5, 2024

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. The emphasis on experience over sales creates a customer-friendly environment that has become central to Apple’s retail success.

Retail 78

Retail Engagement Strategy Customer Experience 78

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. What’s the secret to these dilemmas?

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems. CRM/Analytics.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

ProProfs Chat

OCTOBER 25, 2019

Boost sales. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity. If your product or service is terrible, no amount of relationship building, sales or marketing will save you. 3: Be Honest .

Customer relationships 56

Customer relationships Loyalty Programs Loyalty Sports 56

ChurnZero

APRIL 10, 2020

During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. Originating from sports terminology, a “handoff”’ means to directly hand to a nearby player. With a prescriptive approach and coordinated effort, seamless transitions can become a reality.

Customer Success 61

Customer Success Customer Journeys How To Loyalty Programs 61

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Strategy Customer Experience Sports 52