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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Visitors want to feel that they’re talking with someone real, even on social media. Align Your Brand Values.

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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs. Stay on top of your competitor’s programs. Know what they really value.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

Exercise, stress management, and eating specific foods can boost our serotonin. Encourage customers to tag your brand on social media or use specific hashtags to connect with other customers and your brand’s larger community. But be careful with these programs. A friendly bot or smart speaker can do this, too!