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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 You can see the full list of winners here.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. The good news is that with the right strategies and processes in place, retailers can achieve higher levels of customer engagement and build stronger relationships.

Retail 52
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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Continuously optimize: Continuously optimize your omnichannel strategy based on customer feedback and data. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Personalize these programs based on customer behavior and preferences.

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. However, creating strategies and segmenting groups of customers is essential.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.