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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies. Focus on customer retention and long-term ROI. Regularly monitor customer performance and identify opportunities for improvement.

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Customer Experience 101: Types of Surveys

InMoment XI

Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper. In-Person Surveys.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Such technology solutions “make it possible to tap many more customer voices beyond individuals with whom the business interacts the most.

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For CX success, re-evaluate your purpose

Zeisler Consulting

is to improve the alignment between what your company says it’s all about (call it mission/vision, corporate values/principles, or simply Brand Promise) and the experience your Customers have when they interact with your brand. Here it is: The purpose of Customer Experience as an endeavor (a department, a practice, a field of study, etc.)

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

Business investments are ROI based, so B2B marketers’ goals are to prove how much a product offering will impact their customers’ profits. Another 2020 McKinsey study illustrated the importance of building a strong digital infrastructure to cater to an increase in online interactions in the wake of the pandemic.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

The Value of Personalization in Sales McKinsey has found that personalization provides distinct, tangible advantages for companies: It can reduce customer acquisition costs by as much as 50%, lift revenues by 5-15% and increase marketing ROI by 10-30%. Add value that’s relevant to them throughout the journey.

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