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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. To keep loyalty schemes performing well, companies need to regularly collect data and member feedback on the types of rewards they offer, whether rewards accrue quickly enough, and how customers feel about those offerings.

Loyalty 59
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

How to Place the Emphasis on Your Customer Service Skills Once you’ve narrowed down the industry you want to work in and start identifying jobs you want, it’s time to tailor your CV to focus on the most important customer service skills in that industry. Increased customer engagement with weekly social media question and answer sessions.

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5 ways to know if your IVA is ready for Summer 2022

Interactions

Summer 2022 is upon us and, as the Washington Post covers, all indications suggest travel will be back to the pre-pandemic era. But the war in Ukraine, high inflation, and lofty gas prices have added uncertainty in the travel world and increased the likelihood for out-of-practice travelers to make errors.

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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56
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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. This particular learning opportunity is in the form of an article that discusses hotel loyalty and rewards programs.

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.