BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Experience Investigators by 360Connext

APRIL 23, 2015

If you travel a bit, as I do, this app can be a lifesaver. It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. First, let me share my experience with TripIt the app. Vocal customers offer valuable ideas.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

CSM Magazine

OCTOBER 4, 2023

When one credit card provider decided to add cash back on travel and transportation expenditures for loyalty members, Applause was asked to test in a few different cities to see what types of transactions cardholders expected to earn rewards from. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

Beyond Philosophy

OCTOBER 30, 2017

Studies show that Airbnb’s market share is growing, especially among travelers aged 40 and under. But will I stay at Marriott every time I travel so I can save up enough points to bid on this package? Behavioral economics tells us that these hotel rewards are likely to play out the same way. Does a better rewards program help?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

CSM Magazine

FEBRUARY 1, 2024

Supported management in efforts to increase productivity by motivating employees through improved rewards programs. A restaurant can hire the greatest chef in the world, and still have poor reviews because of the service the customer receives. Increased customer engagement with weekly social media question and answer sessions.

Net Promoter Score 52

Net Promoter Score How To Social Media Self Service 52

Currency Alliance

APRIL 15, 2024

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

JANUARY 9, 2024

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.

Transportation 52

Transportation Rewards Programs Report Financial 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

NobelBiz

MAY 6, 2022

Employee rewards programs are a great way to increase engagement and motivation, but some prefer money while others prefer experiences (activities, travel) or gifts. The practical way to go about this is to ask your employees what could contribute best to their motivation and preferences and adjust the program accordingly.

Contact Center 52

Contact Center Strategy Call Center Rewards Programs 52

CSM Magazine

JUNE 17, 2021

However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time.

CRM 98

CRM Social Media Rewards Programs Advertising 98

Inbenta

JUNE 30, 2021

Chatbot examples in the travel & leisure industry. Chatbot examples in the travel & leisure industry. A lot of the questions were related to Covid-19 local and travel restrictions, PCR tests, flight cancellations and status and so. TravelClub is the leader reward program in Spain with over 6 million subscribers.

Chatbots 105

Chatbots Examples Self Service Insurance 105

CSM Magazine

DECEMBER 7, 2021

Create Different Customer Reward Programs. You can also implement customer reward systems to increase the number of devoted clients in your business. In these programs, you’ll be rewarding people for shopping with you. All these are some reward programs you could consider to increase and maintain devoted clients.

Loyalty 52

Loyalty Rewards Programs Fashion System 52

Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Myra Golden

FEBRUARY 3, 2017

That is, until, a couple of months later when checking my hotels.com account, I get a message stating that my 6-night hotel stay in Baltimore had been removed from my Rewards Account and that I would not get credit for that stay. The primary reason I use hotels.com is for the rewards. I travel a lot. I travel a lot.

Hotels 40

Hotels Management Rewards Programs Travel 40

Optimove

OCTOBER 17, 2019

Given the type of content, it’s possible customers won’t have an activity every month; for example, in music streaming, we expect the customer to use the service every few days, but for traveling content, customers may skip months, therefor customer consistency is a strong KPI. physical branded content or merchandise.

Rewards Programs 63

Rewards Programs Groups Loyalty Social Media 63

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel ROI 52

Oracle

APRIL 8, 2021

Q: Tell me about the role loyalty programs now play in today’s world of pandemic-living, database churn, category-switching, and ecommerce? The old-school model of loyalty programs and rewards programs was already changing pretty rapidly. A: The outdoor retailer REI has made some major investments here.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Service Untitled

APRIL 14, 2010

Their rewards program provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. The downside of the Platinum card centers around the travel and concierge services. For every 2,000 points I accumulate, I receive a $20.

Rewards Programs 41

Rewards Programs Hotels Travel Airlines 41

Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. In a matter of weeks, COVID-19 has completely changed society, and most likely will continue to shape new behaviors and norms in the months and years to come. Learn how conjoint analysis and MaxDiff work.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Travel-Sick. “I Weary traveller. “I Getting a passenger from A to B. It seems so simple.

Travel 40

Travel Course Customer Experience Airlines 40

SmartKarrot

APRIL 20, 2022

With the program, the company was able to keep existing BPs, attract new ones and the participants saw a significant increase in their sales. Celebrity Cruises is a well-known luxury brand that gets most of its sales via travel agents. The program incentivized best-performing agents to work for the brand exclusively.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

SurveySparrow

JULY 3, 2019

It is best if you can measure the results achieved as it brings a sense of objectivity to the entire exercise instead of a subjective reward program that will include the biases of the people involved in judging the results. Create a checklist of deliverables that are to be achieved to be eligible for a reward.

Culture 49

Culture Social Media Rewards Programs System 49

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. A useful set of segments might include: For Travel. For Retail.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. This is so true.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Connect channel activities and customer experiences.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. A superb example of a program getting this right this is Virgin Australia’s Velocity program. This seems fair.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. The owner of a typical V2.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

JUNE 19, 2019

Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions. As our 2019 Loyalty Strategy Guide explains, the most profitable take on this model is to partner with brands who can offer rewards with a high perceived value, but a low operational cost.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. So, Netflix has enough time to earn back the money they spend on acquiring new customers. Starbucks Customer Retention.

Net Promoter Score 125

Net Promoter Score Omni-Channel Company NPS 125

SurveySparrow

SEPTEMBER 25, 2020

Loyalty programs provide that much needed push. . Use the help of a rewards program tool that makes all of this integration possible. By putting your happy customers into a loyalty program, you can also use information about them and feedback from them to understand them better.

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

MARCH 21, 2019

At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. Definition: where you keep all transactions involving the loyalty currency issued/redeemed.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. travel (Budget car rental, Velocity). utilities (AGL). fashion (Adidas).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52